4 ways to drive users to your website

You’ve spent time and money getting your business website off the ground, but your analytics are still a little lackluster?

Don’t be disappointed! Here are three ways to get people to your website without emptying your paid ad bank.

First, put a dot on i and a cross on t

First and foremost, make sure your base is covered in terms of basic SEO needs so that your site shows up when the right prospects are searching. Make sure your page’s meta description is correct and any broken links are fixed. Here, he details his SEO best practices for building a real estate business.

Once you understand the basics of what makes your site easy for search engines to find, you can focus on how to help potential customers find your site.

Deliver value through evergreen content

Having a digital footprint for your business is very important. If you are not online, you may not be in business.

But establishing a digital footprint is very easy these days, and it’s much more than just creating a site. Establish yourself as a thought leader and expert. The more quality content you have online, the more opportunities you have to create leads for your business.

As with everything in business, the key to success is delivering value to clients, and creating valuable content is no exception.

Evergreen content is versatile content that can stay fresh and alive forever. No matter where you are in the buying or selling process, it will always be valuable and helpful to your audience.

This is a very effective type of content for generating leads because it doesn’t get old over time like most other trends and topics. It can take some effort, but it’s worth it in the long run because you don’t have to continually create new content.

What kind of evergreen content do you need to create? As a realtor, research the markets you serve and create landing pages, video content, blog posts, etc. on topics local buyers are looking for. increase. Parks, recreation areas, coffee shops, theaters, and more.

our keep it real Our episode with Bob McCraine is a deep dive into how Bob used these exact methods to create significant lead traffic to his site and business.

Use video whenever possible

If you’re looking for ways to get more traffic to your real estate website, consider using videos. Video is a very powerful marketing tool and can be used in many ways to drive traffic to your site.

YouTube is the second largest search engine on the Internet and potential clients can find you on YouTube and learn more about your company.
Nearly 85% of content consumed these days is video. This is because more people watch articles than read them. That’s why having a YouTube channel is important.

When using videos to generate leads and traffic, you need to make sure they are effective. They should be engaging, informative and well edited. Also make sure your video is placed in the right place on your website so that prospective customers can easily find it.

To keep your content as effective as possible, create videos detailing the real estate services you’re marketing and make sure your video content is always fresh.

It’s also helpful to create a frequently asked questions page on your website and record a video answering those questions. This will definitely increase your website traffic and engagement.

Create a social media content schedule and stick to it.

Consistency is key. Many people believe that the only way to gain enough reach across social platforms is to pay for promoted posts. But if you can’t stick to a consistent posting schedule on social media, you’re going to fail.

Schedule your posts in advance using a social media publishing tool like Buffer. Then share your ready-to-use post of the day here and there.

Show yourself and try to minimize the number of zero days. Post something on each platform every day.

This is easily achieved by recycling evergreen content and mixing it with timely and trending content. Put yourself in the shoes of the average Internet user.

Many people are scrolling through their feeds while commuting, waiting in line, or in the doctor’s office waiting room. Publishing a constant mix of evergreen and trending content that makes it appear in someone’s feed is half the battle.

The most important part of content marketing is showing up. A lot of people would feel a little self-conscious about such a high volume of posts, and it usually stems from thinking that users are just looking at your feed, but this is rarely the case.

Be creative and work on another platform. The social media landscape is constantly changing, new platforms rise and others stagnate and die. Make sure you’re constantly evaluating where you can reach a wider audience and expand your reach.

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