Advertisements for sports betting in New Jersey are ‘disgusting’, state lawmaker who helped legalize such betting says

Posted: May 17, 2022 02:32h.

Last updated: May 17, 2022 03:34h.

Advertisements for New Jersey sports betting are flooding TV and radio commercials. One state lawmaker said such marketing is giving way to an increase in problem gambling.

Commercial Marketing of Sports Betting in New Jersey
DraftKings sports betting billboards advertise low-risk promotional betting along highways in New Jersey. New Jersey legislator Ralph Caputo believes there are too many sports betting commercials currently airing on television and radio. (Image: Outfront Media)

Rep. Ralph Caputo (D-Essex) backed defenders of New Jersey’s sports betting bill in 2018.

This advertising, marketing and promotion is offensive. ” Caputo recently NJ Advance Media. “It’s obscene. You can’t turn on the TV without hitting it with a hammer. [sports betting] Advertise.

“I’m old enough to not fall into the trap, but there are a lot of young people who are affected by these ads,” Caputo continued. is.”

New Jersey is the second largest state for sports betting after New York. Last year, nearly $11 billion was legally wagered on sports in New Jersey. The odds maker held around $770 million in action with a 7% win rate.

sportsbook heavy spenders

Caputo understands why New Jersey-licensed sports betting operators are disrupting commercial breaks and flooding social media feeds. With 37 licensed entities competing for player bets, sportsbooks were willing to spend a lot of money on customer acquisition costs.

according to media radar, the US gaming industry spent $488 million on TV advertising between November 2020 and November 2021. Most of the spending came from online sports betting companies such as DraftKings, FanDuel, BetMGM and Caesars Sportsbook. ad week The sportsbook added that they paid nearly $21.5 million for TV commercials in the first week of last year’s NFL regular season.

Across all areas, including TV, radio, billboards, social media and promotional incentives, DraftKings and FanDuel each spent about $800 million last year. But constant marketing has spurred an increase in people seeking treatment for gaming disorder, argues her Felicia Grondin of New Jersey’s Compulsive Gambling Council (CCGNJ).

Calls to the organization’s 1-800-GAMBLER hotline on excessive sports gambling have surged nearly 500% since New Jersey’s first legal bet took place in 2018, according to CCGNJ executive director .

“This rise is being boosted by an abundance of promotions on television,” Grondin said. She especially takes issue with sportsbooks that regularly offer her bets risk-free promotions.

“This type of advertising should be equated with liquor stores offering free alcohol or drug dealers offering free bags of heroin to individuals with substance abuse problems. We can,” declared Grondin.

few legal recourse

Caputo concedes that there isn’t much Garden State lawmakers can do because local TV stations serving New Jersey are primarily based in New York and Pennsylvania. Also, the state has no authority over streaming his provider.

Sports betting ads aren’t likely to go away any time soon, so Caputo and Grondin believe New Jersey should fund public service ads that run intermittently between sportsbook ads. .

An initiative like this would seem to take a page out of the NFL’s playbook. Last October, the NFL committed more than $6.2 million to launch its first-ever Responsible Play program.

The NFL aired a 30-second spot featuring former NFL coach Steve Mariucci to inform viewers of the potential risks of betting on sports during a nationally televised playoff game in January. PSA was developed in collaboration with the National Council on Problem Gambling.

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