Apple unveils new Ultra Watch for adventure sports, expected iPhone upgrade


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Sept 7 (Reuters) – Apple Inc (AAPL.O) on Wednesday showed three new Apple Watches, including a new Watch Ultra model aimed at extreme sports and diving, snapping new offerings amid undermining. We tested the willingness of our user base to continue in the global economy.

The watch debuted at an event called “Far Out” held at Apple’s headquarters in Cupertino, California. Analysts hope to add the ability to send emergency messages from her iPhone using a satellite connection.

The Ultra has a high-capacity battery that lasts for events like triathlons, great waterproof and temperature resistance to work in outdoor environments, and great GPS tracking for sports.

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New watches include an upgraded budget model called SE and a Series 8 watch with a low power mode with crash detection and 36 hours of battery life.

The Series 8 starts at $499 with cellular and the SE starts at $299 with cellular. The Ultra, which includes cellular in its base model, starts at $799 and goes on sale September 23rd.

According to Apple, the new Series 8 watch has a temperature sensor that works in conjunction with the previously released cycle tracking app to retroactively detect when a person started ovulating. The company emphasized Cycle Tracking’s privacy approach. Privacy and reproductive health data are a focus of tech companies following the US Supreme Court decision that ended the constitutional right to abortion in the US.

Apple says it doesn’t have the keys to decrypt health data such as cycle tracking.

But while accessories like the Apple Watch are driving sales from Apple’s existing user base, the iPhone remains the cornerstone of the company’s business, accounting for 52.4% of sales in the most recent fiscal year.

Analysts expect a family of iPhone 14 models with gradual upgrades — slightly better cameras, processor chips and, importantly for Apple’s bottom line, prices of $100 more than last year’s models. Higher. read more

Apple’s stock rose 0.3% about 30 minutes after its presentation, coinciding with the start of the event.

Indeed, the world’s most valuable public company is likely to keep some older or less advanced models at lower prices, and so far Apple’s relatively wealthy fanbase has , has shown a willingness to continue spending despite high inflation. But the new models will be the centerpiece of Apple’s sales during the holiday shopping season in turbulent times in western markets. “Apple is not immune to economic downturns,” Bernstein analyst Toni Sacconaghi said in a note to clients.

iPhones this year may have the ability to send emergency messages over satellite Internet connections when WiFi or mobile networks are unavailable. Messaging features are likely to be rudimentary, and other companies are working on similar features. SpaceX founder Elon Musk said last month that T-Mobile (TMUS.O) would use satellites to connect phones directly to the Internet.

TECHnalysis Research’s Bob O’Donnell said the reassurance of being able to send an emergency message could prompt Apple users to upgrade their phones for satellite capabilities.

“It’s not something you do every day, but it changes the way you look at what you do with your phone,” he said.

Some analysts believe Apple may offer a preview of that future by showing off a mixed reality headset on Wednesday. The device is expected to feature a camera that passes a view of the outside world to the wearer while overlaying digital objects on top of the physical world. Analysts don’t believe the device will go on sale until next year at the earliest.

Early previews are rare for Apple, which keeps its product plans secret until just before the device hits the market. A rival headset called Project Cambria is in development from Meta Platforms Inc (META.O), which has spent billions on the project.

But in order to have compelling apps for the new headsets, Apple may need to give developers some time to get used to them. “Developing a new and radically different type of platform will take much longer,” O’Donnell said.

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Reporting by Stephen Nellis of San Francisco.Edited by Peter Henderson and Lisa Shoemaker

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