Artificial Intelligence Not Mentioned in Q2 Fashion

Mentions of artificial intelligence in corporate filings in the fashion industry dropped 36% between Q1 and Q2 of 2022.

Overall, the frequency of sentences related to artificial intelligence from July 2021 to June 2022 was the first to track the major issues mentioned in company filings by GlobalData, which obtained the data for this article. 4% less than in 2016 when we started.

When fashion and accessories companies publish annual and quarterly reports, ESG reports, and other filings, GlobalData analyzes the text to identify individual sentences related to disruptive forces facing companies in the years to come. To do. Artificial Intelligence is one of these topics. Companies that excel and invest in these areas are believed to be well-prepared for the future business environment and to navigate unforeseen challenges.

Two measures were calculated to assess whether artificial intelligence is being featured more in the profile and strategy of fashion and accessories companies. First, we looked at the percentage of companies that mentioned artificial intelligence at least once in their filings in the last 12 months. This was 50% compared to 35% in 2016. We then calculated the percentage of all analyzed sentences that mentioned artificial intelligence. Intelligence.

Among the 10 largest employers in the fashion industry, Levi Strauss was the company that mentioned the most artificial intelligence between July 2021 and June 2022. sentences. Hermes mentions artificial intelligence his second most, and the issue was mentioned in 0.07% of his sentences in the company’s filings. Other top employers with frequent mentions of artificial intelligence include Christian Dior, Gildan and Pooh Cheng.

Of all the fashion and accessories companies exposed in the second quarter of 2022, the most AI-focused filing came from Hermes. Of his 7,023 sentences in this document, 5 (0.1%) mentioned artificial intelligence.

While this analysis provides a rough indication of which companies are eyeing artificial intelligence and how important this issue is to the fashion industry, it has limitations and should be interpreted with caution. For example, just because a company mentions artificial intelligence more regularly, it doesn’t necessarily prove that the company is using new technology or prioritizing the issue. nor does it indicate the success or failure of a company’s artificial intelligence efforts.

GlobalData also categorizes mentions of artificial intelligence by a series of sub-themes. Of these sub-themes, the most frequently mentioned topic in Q2 2022 was ‘Contextual Aware Computing’, accounting for his 50% of all artificial intelligence sub-themes mentioned by fashion and accessories companies. I was.

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