Barbiecore is a fashion movement emphasizing hyper femininity.

T.Take a look at Instagram now. You’ll find out in the not too distant future. We are all Barbie girls living in a Barbie world. Hot pink frock. Fuchsia joinery in someone’s living room. A pair of pale pink roller skates feels good. As the name suggests, Barbiecore is meant to channel everything pink, following the traditional aesthetic of the original Mattel dolls launched in 1959.

Examples include Greta Gerwig’s upcoming viral on-set image barbie In the movie, which starred Margot Robbie and Ryan Gosling as Barbie and Ken, Barbie and Zara and Balmain collaborations, there are countless hot pink items currently being sold by luxury brands such as Jacquemus, Balenciaga, Loewe and Valentino. The latter’s recent haute couture show was full of shade.

However, this is not surprising given that trend forecasting firm WGSN predicted the rise of Barbiecore in May 2020. That’s when we announced that the color of 2022 would be Orchid Flower. Bright pinks, such as , are described by the company as “saturated magenta tones.”

“The reason this color is so popular right now (and why we predicted it) is because of its energizing properties,” explains Sara Maggioni, Head of Womenswear at WGSN. increase. “Have fun and be bold [and] It has an inaccessible familiarity like other bright shades. Think of it as an evolution from the dusky rose-hued millennial pink that dominated the internet for much of 2016 and dominated nearly every Pinterest feed in existence. Add majoni.

This forms part of the current shift towards so-called dopamine dressings. In short, we want to reflect a happier and brighter mood through our post-lockdown clothing.In many ways, Barbiecore is one of his many fashion trends. This subverts the neutral palette we wore when we were stuck at home for months.

But Barbiecore doesn’t just embrace certain shades. It’s also about a certain mood of autonomy and self-confidence, which WGSN can channel through what WGSN calls a “cheesier aesthetic.” “Think bodycon silhouettes, miniskirts, cropped tops, statement platforms, and other fun, dopamine-boosting colors and prints,” says Magioni. “Many of these items have been bubbling for some time, driven largely by consumer desire to dress up, go out and live life again.”

Given Barbie’s 1950s legacy, the rise of Barbie Core is also fashion’s obsession with nostalgia. It’s something that’s become particularly pertinent this year, thanks to the return of his Y2K style that we’ve seen this season: “It was a demographic that lived then and now seeks solace in its familiarity.” It’s an important factor,” says Magioni. Even if it’s a past that you haven’t experienced yourself.

Barbie is like a female superhero who embodies extreme pink, girly femininity, and grown-up charm.

This is why many of the Barbie Core looks worn by celebrities such as Bella Hadid and Zendaya incorporate elements of 2000s culture. cutie blonde When ignoranceIn recent weeks, some fashion critics have begun asking what the rise of Barbie Core says about feminism.

Embracing Barbiecore gives us a deeper understanding of women’s perceptions of their bodies and sexuality, and how they are changing. “For young women, it’s about flipping the male gaze,” explains Magioni. “Many of those who embody this trend see it as a way to bring back the ‘slutty aesthetic’ that was once synonymous with Barbie and challenge what it traditionally means. [that] Intelligence and sexy clothing go hand in hand. “

It’s also worth noting that Barbie herself has transformed into something more feminist and more inclusive in recent years. Far from body type, today’s dolls come in a wide range of body shapes, hair colors, and ethnicities.

Margot Robbie as Barbie and Ryan Gosling as Ken in “Barbie”

(Warner Bros.)

In 2019 Mattel launched a line of “gender inclusive” dolls. This included dolls with physical differences. One has a prosthesis and his other comes with a wheelchair. Meanwhile, the brand’s new Inspirational Women series features dolls modeled after everyone from Rosa Parks and Maya Angelou to British primatologist Dr. Jane Goodall. It is a testament to our commitment to honoring the women of the world.

“Traditionally, Barbie is like a female superhero who embodies extreme pink, girly femininity, and grown-up glamour,” says Rebecca Lecturer, senior lecturer in the history of dress and textiles at the Courtauld Museum. Arnold says. But she’s also highly adaptable, and Mattel has continually reimagined her since she was first created in 1959 to connect with her contemporary ideals and attitudes. “

Clearly, Barbiecore is more than looks. Yes, it is in many ways a celebration of fun colors that are hyper-feminized. Likewise, you can wear hot pink. And so can anyone else.

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