The iconic retailer is launching its biggest anniversary campaign during New York Fashion Week, partnering with Harper’s BAZAAR to host the annual ICONS Fête, featuring top designers, exclusive merchandise, immersive events and more this September. We are announcing that we will be holding a special celebration across the country.
New York, August 15, 2022 /PR Newswire/ — bloomingdales today announced a line-up of star-studded events, world-class designer collaborations, immersive in-store events and new social and digital activations that will be part of 150 of the leading retailers.th Anniversary Celebration starting this September.
“bloomingdales For 150 years, we’ve pioneered the modern retail experience.” Tony SpringChairman and CEO, bloomingdales“We are a company with a rich heritage, and we have a lot to look forward to and celebrate this September.As we mark this milestone, we want everyone to be a part of the celebration. thinking about. bloomingdales We take this opportunity to share our journey with our customers, colleagues, partners and communities who have made us who we are. bloomingdales next era. ”
A collection like no other
upon September 8th, bloomingdales launch that 150th Limited edition anniversary collection. The company’s limited edition designer to date The largest and most impressive collection of his collaborations includes over 300 exclusive products and styles developed in partnership with top brands and designers. jewelry etc.
“As a multi-category luxury retailer, we are proud to introduce a selection of the most coveted brands and products in every sector. Dennis MajidExecutive Vice President and General Merchandising Manager, bloomingdales“An impressive group of the most in-demand designers and labels have partnered with us to create a special limited edition design to commemorate our 150th anniversary.th The anniversary is truly an honor and we couldn’t be more excited about the collection they have created. ”
Some of the brands that have created special designs bloomingdales 150th Gucci, Balenciaga, Prada, Valentino, David Yurman, Maison Francis Kurkdjian, Byredo, and many others.This limited collection bloomingdales Launching at locations nationwide and online at Bloomingdales.com September 8thwith new items appearing regularly throughout the holiday season.
A virtual shop like no other
Through those 150 years, bloomingdales A destination that has always innovated the shopping experience. In order to carry on the tradition and celebrate the milestone anniversary of the brand, bloomingdales launches an immersive virtual store with Emperia, a pioneer on the technology frontier of e-commerce.debut September 8tha futuristic virtual space lets visitors discover exclusive products, play games, and unlock rooms of surprise and delight.
LIMITED EDITION BIG BROWN BAG
bloomingdales The world-famous Big Brown bag caused a sensation when it first appeared in stores in 1973. Originally designed by legendary graphic designer Massimo Vignelli, the visionary sustainable shopper gets a special anniversary update in five designer-inspired styles, available in all stores for a limited time. Available in September 8th.
A celebration like no other
Celebration continues September 9thwhen bloomingdales and Harper’s Bazaar come together for an unforgettable evening celebrating the iconic retailer’s 150th anniversary.th Anniversary and BAZAAR Global Icon Portfolio.For the first time ever, BAZAAR’s annual icon event will be held bloomingdales respected 59th Street flagship store. Fun and festive, his NYFW cocktail party draws inspiration from the iconic. new york city We bring together big names that influence both nostalgia and today’s style and culture. The evening will also feature a surprise performance by one of today’s hottest new talents.
“This year we couldn’t have asked for a better partner to celebrate the next generation of bazaar icons. bloomingdales to help us celebrate,’ said Samira Nasr, Editor-in-Chief, Harper’s Bazaar. “I can’t wait to toast bloomingdales 150th Anniversary and this group of visionary young people who are redefining what it means to be an icon today in one of New York City’s most iconic locations. ”
that same night, bloomingdales and Harper’s BAZAAR will host a celebration with a mini version of the event. bloomingdales Nationwide including top markets Florida, MassachusettsWhen CaliforniaThese first events launch an exciting and exclusive line-up of exclusive experiences for customers. bloomingdales It will continue through the 2022 holiday season, not just at Bloomingdales.com, but at locations nationwide.
A generation of shoppers like no other
upon Saturday, September 10ththall bloomingdales The store is hosting an anniversary bash. These events are inspired by the term “Saturday’s Generation”. bloomingdales Customers in the 1970s – An interactive experience throughout the store. Customers are invited to join the festivities with in-store events, special shopping activations, entertainment and more.
“bloomingdales We are always at the forefront of innovative marketing.” Frank BermanExecutive Vice President and Chief Marketing Officer, bloomingdales“For this important milestone, it was important to commemorate the innovation, creativity and corporate philosophy that have defined the past 150 years, while also staying ahead of the next. A very unique piece in our history. Reimagined in a way ideally suited to today’s modern consumer.
Generation event on Saturday Saturday, September 10thth from 1:00pm to 5:00pm local time.
THE MAKEUP DATE × 150TH
bloomingdales Brings Special 150th Anniversary beauty experience at all stores, New York-A celebration of inspired beauty.upon Saturday, September 17thth, you can enjoy carefully selected beauty experiences at counter events and offerings. Some stores also host one-of-a-kind beauty trends shows. September 17ththTop beauty customers receive exclusive offers and gifts from featured brands, have the opportunity to participate in trending discussions with brand partners, enjoy free treats and more.
moreover, bloomingdales Start a make update event via bloomingdales on screen on Wednesday, September 14ththThis virtual event features fashion director finds and trend talks with top beauty experts.
Designer pop-up & installation
throughout the autumn season bloomingdales The store will host special experiences as part of 150.th An anniversary celebration in collaboration with the hottest major design partners and a line of brands. From La Prairie ralph laurenWhen Louis Vuitton to Bernardaud, Devialet and many others.
Add 150th Anniversary campaign celebrations and special programs will be in effect throughout the holiday season. Details will be announced this fall and can be found online at www.bloomingdales.com.
bloomingdales is America’s only full-line, nationwide luxury department store. A division of Macy’s, Inc. (NYSE: M), it currently operates 34 Bloomingdale’s and 20 Bloomingdale’s The Outlets. California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, new hampshire, new jersey, New York, pennsylvania, texasWhen Virginia, along with one Bloomy location in Virginia. Additionally, Bloomingdale’s is based in Dubai and has an international presence. Founded in 1872, the iconic retailer is celebrating its 150th anniversary.th anniversary this year. Don’t forget to follow @bloomingdales on social media and become a Loyalist. For more information or to shop anytime, www.bloomingdales.com
Marisa Melesman [email protected]
Kevin Harter, [email protected]