(BPRW) ESSENCE Fashion House™ Amplifies Timeless Black Fashion with Black-To-The-Future Experience
The initiative returns as a carbon-neutral Phyg-it-al (in-person and digital) experience, celebrating black fashion creatives as cultural catalysts for fashion and style
(black PR wire) New York–(BUSINESS WIRE)–Essence Communications, the only 100% Black-owned major media, technology and commerce company at scale dedicated to Black women and communities, was announced in September ESSENCE Fashion House™ will be unveiled during New York Fashion Week on the 12th. , 2022. ESSENCE Fashion House™ shines a light on the revolutionary and evolutionary impact and innovation that black diaspora individuals and institutions bring to the fashion ecosystem, and how their work has been segregated, repressed and appropriated. stand up against The initiative celebrates the culture, equity, creativity, and economic opportunities established and enabled within the black fashion community through live and virtual engagement. The day will address topics on the future of black fashion, featuring experiences such as immersive Augmented Reality (AR) galleries and digital “shoppable” marketplaces. Blacktag, the global platform for black creators, acts as a strategic creative partner who delivers expertise in digital content innovation, bringing experiences at the intersection of art and technology to life.
The ESSENCE Fashion House™ includes trendsetters, industry legends, unsung heroes, suppliers, models, activists and other industry drivers, and beyond the cursory discussion of diversity theater, nuance and futurism continues to support blackness and fashion.
- Innovation and meaningful growth in the age of TikTok with Yusuf
- Carve out your personal journey in the fashion industry Sandrine Charles and Kat Mateo
- Heritage and Preservation of Traditional Techniques in Web3 Blacktag in partnership with Lagos Fashion Week
- Keynote: How it’s made in the Garment District with wal
- “Style & Slay” Featuring livestreams from Kahlana Barfield and Bambuser
- “Pickup – Popup” Black No Owned Marketplace
ESSENCE Fashion House™ will conclude with an exclusive Best in Black Fashion Awards Dinner honoring visionaries and innovators in the field. Winners are:
- Designer of the Year: Christopher John Rogers
- Stylist of the Year: Gabriela Kalefa Johnson
- This year’s impact: Amanda Murray
This event is by invitation only.
“Destroy the default systems that have historically served to weaken our influence, and instead actively and relentlessly rally the black community to create an economic, social, operational, and emotional impact on popular culture. Caroline Wanga, president and CEO of Essence Ventures, said:
ESSENCE Fashion House™ adds virtual experiences to live components via ESSENCE.com. ESSENCE Fashion House™ will take place at The Walker Fashion Experience Powered by The Place, an immersive fashion week hub that combines technology, fashion, music and blockchain in a conscious effort to create more sustainable and responsible events and is focused on achieving net zero. The way forward for the fashion industry.
Attendees will have exclusive access to 2022 Fashion House content and activations. For more information, visit ESSENCE.com/FashionHouse2022.
About Essence Communications
Essence Communications Inc. is the largest (and only 100% Black-owned) large-scale media, technology, and commerce company dedicated to Black women and communities. With a community of over 31 million black women, ESSENCE inspires global audiences through diverse storytelling and immersive original content rooted in culture, equity and celebration. The brand’s multi-platform presence encompasses the eponymous magazine in print, experiential and online. Digital, video and social platforms. TV specials; books; and signature live events such as Black Women in Music, Black Women in Hollywood, ESSENCE Black Women in Sports, Fashion House, Street Style and ESSENCE Festival of Culture.
Blacktag is a global platform for black creators. Our mission is to build the world’s largest network of Black creators and showcase the significant contributions Black creativity has to global culture. Blacktag’s Creator Studio serves as an incubator for creators, brands, studios and networks to produce projects, campaign initiatives and quality content. Blacktag works with world-class partners to operationalize purpose through insights, culture, experience, and content. Our process helps brands discover ways to build trust and cultural relevance among Black creators and consumers. Blacktag believes that intentional, authentic programming and partnerships can nurture communities, expand opportunities, and most urgently, economically empower Black creators and artists.
Source: Essence Communications Co., Ltd.
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