Central Entertainment Group Acquires Lauren Group

New York, August 11, 2022 /PRNewswire/ — CEG (Central Entertainment Group) has announced the acquisition of Rolen Group, a boutique talent management firm at the forefront of original content, brand partnerships, music and ventures.

Lauren Group was founded by Aurora Pfeiffer Since 2014, he specializes in talent management and content creation for YouTube. Aurora and her team find synergies between multiple hyphenated creators, bringing original content to life for a broad roster of leading brands. Lauren Her Group takes an integrated approach to talent management by building ventures across multiple disciplines, including Brand Her Partnerships, Original Her Content, Film and TV Licensing, IP, Product Lines and Music Publishing. We are hiring. The acquisition adds new services across all verticals to CEG’s managed services her approach to talent representation and expands its diverse roster of key influencers, content creators and celebrity talent.

Michael SchweigerThe CEO of Central Entertainment Group said: Influencer/Creator He is excited about what the future has to offer as he begins the next cycle of marketing. ”

Aurora PfeifferFounder and President of Lauren Group said: From the beginnings of Facebook and Instagram to creating new and unique strategies for TikTok.Their approach to talent management and our expertise in YouTube content creation have allowed us to develop a unique cross-platform strategy. It adds to CEG’s proven ability to serve a dynamic family of brand clients.”

Lauren Group will continue to be the face of Human Resources/Administration as operations will be integrated within CEG headquarters in 2018. new york city. Aurora Pfeiffer Assuming the role of Senior Vice President of Central Entertainment Group, Olivia Chow Assume the newly created role of Vice President of Talent and Partnerships.

This acquisition is the first of several partnerships, acquisitions and strategic hirings that CEG will announce in the coming months.


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Source Central Entertainment Group

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