Minnesota real estate mogul Chris Lindahl has filed a breach of contract and copyright infringement lawsuit against a Canadian realtor who believes Lindahl stole his intellectual property.
The lawsuit alleges that Golfy Realty, led by Ontario-based agent Rob Golfi, used Lindahl’s “arms outstretched” pose in a number of marketing channels, including social media, billboards, and bus ads. The lawsuit says the most egregious copyright infringement stems from impersonating Lindahl’s 2019 election campaign.
Lindahl’s video included an American flag in the background in the setting of a cable newscast. Lindahl approaches the podium and delivers a speech, ending with his arms extended. script:
Thank you very much. Thank you very much. We need real estate of people, by people, and for people. You will receive a confirmed offer within 48 hours. Not because it’s easy, but because it’s hard. Instead of asking what you can do for the agent, ask what the agent can do for you. The only thing we have to fear is decluttering and cleaning.
Read my lips: No open house.
Today, I’m officially announcing my convenience campaign. Americans deserve the chance to get their own home with a guaranteed offer that sells within 48 hours. Free yourself from cleaning, tidying and open houses.
are you with me are you with me
In 2021, Golfi is said to have posted a nearly identical marketing video on social media. his script:
Thank you very much. Thank you very much. We need real estate of people, by people, and for people. Not because it’s easy, but because it’s hard, we’ll give you a guaranteed offer within 48 hours. Instead of asking what you can do for your real estate agent, ask what your real estate agent can do for you. The only thing we have to fear is decluttering and cleaning.
Read my lips: Golfi sells it.
Today, I’m officially announcing my convenience campaign. Canadians deserve the opportunity to receive a guaranteed offer in their home that sells within 48 hours. Free yourself from stress, inconvenience and hassle.
My promise to you is unparalleled marketing to help you get top dollar for your home.
are you with me are you with me
“This lawsuit concerns breach of contract and copyright infringement resulting from videos and other intellectual property stolen from Kris Lindahl Real Estate by the defendants. It also violates our contract prohibiting signed copies, our intellectual property,” said Linda Hull. Statement to Bring Me the News.
“Taking legal action in this case was a last resort, following our repeated requests and efforts to resolve the situation outside of court. It protects the efforts we put into our marketing campaigns and our customers and agents who buy and sell homes through our innovative methods.”
According to the lawsuit, Golfi attended a seminar hosted by Lindahl in May 2021, before signing a contract prohibiting “unauthorized use or distribution of proprietary concepts, materials and intellectual property” from the seminar. is said to have signed
“When faced with ongoing violations and violations of KLRE’s valuable intellectual property, Golfi Realty feigned confusion as to whether Mr. Golfi actually signed the seminar agreement and whether he attended the seminar. ‘ said the lawsuit.
“Golfi Realty also retracted its admission to Mr. Lindahl of copying Klre’s protected work and promised to stop doing so. Each follow-up causes irreparable and immeasurable damage to the KLRE brand.”
The lawsuit seeks to order the court to cease its breach of contract and infringement and to award Lindahl’s company “damages as compensation.”
In June, Chris Lindahl Real Estate filed a trademark application for Lindahl’s pose, and the U.S. Patent and Trademark Office file lists the trademark as “chest up, smiling, looking straight ahead, arms slightly outstretched. A depiction of a human being stretched out. Spread his fingers higher than perpendicular to his torso. ”
That trademark request is pending.
Regarding the trademark filing, Lindahl told Bring Me The News, “We want to prevent consumer confusion and prevent industry copycats from trading with our brand.” A spokesperson for the company told his BMTN that there are “several examples” of counterfeit goods, but did not provide specific examples.
“Our big goal here is to protect our brand for our team and our clients,” Lindahl said in June, noting that the trademark “is used by the general public to stretch their arms or pose.” I’m not trying to stop taking or taking.”
Bring Me The News reached out to Rob Golfy for comment.