City launches outreach campaign to encourage participation in MTA’s Fair Fares program


The City has launched an outreach program to bring attention to the MTA’s Fair Fares. The program offers low-income New Yorkers a 50% discount on bus and subway fares and a paratransit Access-a-Ride.

When the program launched in 2019, the city planned to attract nearly 800,000 eligible New Yorkers. Since then, over 260,000 people have registered.

Outreach campaigns use phone calls, texts, and direct messages to increase participation.

Cynthia Jahan, an intern in the Mayor’s Department of Public Engagement, is an advocate of the program. She says Fair Fares made a big difference to her family when they came from Bangladesh in 2019.

“At a time when New Yorkers are forced to deal with skyrocketing prices for food and other commodities due to inflation, saving on transportation is one of the things New Yorkers have to do with a little more money in their pockets. It’s one,” she explained.

Fair Fares is available to New Yorkers between the ages of 18 and 64 who have not yet received the MTA’s senior or disability discount or city car fares.

Eligible participants must also meet certain income requirements. For example, for one person she should be under $13,600 and for a family of four she should be under $28,000.



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