City Life Org – Tommy Hilfiger Returns to New York Fashion Week

Tommy Hilfiger (Photo: Business Wire)

Tommy Hilfiger Fall 2022 launch immerses viewers in brand exploration bridging IRL and Metaverse connectivity in continuation of industry’s largest ‘See Now, Buy Now’ platform

Real-time brand experiences unfold across a high-energy multimedia landscape that transports attendees from Brooklyn waterfront events to Roblox gaming worlds and new phygital commercial concepts around the world.

Tommy Hilfiger under PVH. [NYSE: PVH]announced its return to New York Fashion Week for the first time in three years with an experiential runway event unveiling its latest “See Now, Buy Now” Fall 2022 collection, connecting viewers physically and digitally. It will take you into a brand refreshed world.

Held on September 11th at 7pm EDT, this interactive experience is the epicenter of people and subcultures, the clash of lo-fi and tech, and style and creativity. Infused with the ambiance and rugged ethos of New York City, the birthplace of Tommy Hilfiger Brands – The event brings people together through spontaneous moments of creativity at the IRL Showcase set in Brooklyn’s Skyline Drive-In and parallel activations of the Metaverse.

Tommy Hilfiger says: “When I started in this industry, it was where fashion, art, music and entertainment all came together. It’s this approach that inspires me.This season is all about my favorite archival inspirations colliding with new live event concepts and virtual worlds.Returning to NYFW to pay homage to our roots. It’s the perfect expression of our attitude.”

In autumn 2022, the revitalization of the innovative multimedia brand Tommy Hilfiger From collection to life – from New York City to the European capital, Chengdu and beyond.some new retail concepts Tommy Hilfiger Stores and acquisitions with leading wholesale and pure player partners around the world complement Phygital’s showcase.Partnerships with global talent are heroic, debuting on and off the runway Tommy Hilfiger’s It has roots in rocking the classics of preparation.

The industry’s first “See Now, Buy Now” catwalk will be live-streamed to the global Roblox community of over 50 million users each day, accompanied by dressed-up avatars in Fall 2022. Tommy Hilfiger A style that takes over the remixed virtual city of New York. All styles appearing on the physical runway will be available for purchase worldwide, including digital product exclusives on Roblox, through Tommy Hilfiger’s “See Now, Buy Now” concept. Launched in December 2021, the brand’s partnership with the Global Multiverse Platform continues to expand through new phases.

Join the social media conversation using #TommyHilfiger and @TommyHilfiger.

about Tommy Hilfiger
Tommy Hilfiger is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates vibrant and iconic styles at the intersection of the classic and the new, created in collaboration with people shaping cultures around the world. Tommy Hilfiger Celebrating the essence of classic American style with a modern twist. Tommy Hilfiger provides the highest quality and value to consumers around the world. Tommy Hilfiger When tommy jeans A wide range of collections including men’s, women’s and kids’ sportswear, denim, accessories and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.

global retail sales Tommy Hilfiger With product sales of approximately $9.3 billion in 2021, the brand is supported by more than 16,000 employees worldwide. PVH acquired Tommy Hilfiger in 2010 and continues to oversee the focused approach to expanding the brand’s global relevance, presence and long-term growth.

About PVH Corporation
PVH is calvin klein When Tommy HilfigerBy driving brand strength and relevance, we connect global iconic brands to places where today’s and future generations’ consumers end up more than ever before. Guided by our values ​​and enabled by our size and global reach, we are one team with one vision and one plan, driving fashion forward. That’s the Power of Us, that’s the Power of PVH+.

Source: Business Wire

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