Denzilpatrick is a sustainable and multicultural London fashion brand – WWD

London – London-based fashion designer Daniel Gale has stepped out from behind the scenes of fashion to focus on sustainability.

His label, Denzilpatrick, is based in Peckham, south London, and puts out two collections a year. He works exclusively with deadstock fabrics, vintage clothing, and recycled materials such as leather, polyester and lace. He also uses a company in Dartford, south London, that collects industrial waste leather and turns it into pulp that can be purchased by the sheet. That means 96% is recycled.

He admits that lower production volumes mean his price range is higher than high-street brands, but cashmere has sold out, which hasn’t affected orders.

“We pushed the idea of ​​having a little more fun by making cashmere briefs for spring and it sold out. The shop in Ibiza got the order,” says Gail, who started her career on the cutting room floor of Jonathan Sanders. said. Victoria Beckham, Philip Lim, Kenzo under Humberto Leon and Carol Lim, and Felipe Oliveira Baptista.

Accessories are a small section of the brand that Gayle hopes will remain consistent while ready-to-wear grows. rice field.

Denzil Patrick

Denzilpatrick uses recycled materials such as deadstock fabrics, vintage garments, leather, polyester and lace.

Courtesy of VIVEK VADOLIYA / Denzilpatrick

The business is growing rapidly, and from the Fall 2022 collection, Gail will expand beyond the direct-to-consumer model and take on its first retailer.

We used to sell directly on Denzilpatrick’s site.

In an interview, he said he always wanted to launch his own brand. Gail, who trained as a ballet dancer at Ardane Academy in Covent Garden, didn’t think these things were really necessary for me, who grew up in a normal working-class family.

He named the label after his immigrant grandfathers, Denzil and Patrick, who had moved to London from Jamaica and Ireland respectively.

“I wanted it to be a little bit separate from me and have a story beyond me so that everyone can understand the clash of these two cultures,” he said.

London-based fashion designer Daniel Gale

London-based fashion designer Daniel Gale.

Courtesy of Denzil Patrick

In the early stages of brainstorming his brand, he started by questioning how the fashion system works, focusing on sustainability, how to reduce waste and source smarter. At the same time, he said, “The level of fantasy. I was once his 13-year-old queer, and I still tap into all the emotions that exist within me.”

Gale is adamant about producing only two collections a year, and does so with the help of her art director husband, James Bosley, whom she met at the Brixton printing studio while working with Jonathan Saunders. .

He said that his design is to find the missing puzzle piece in the men’s wardrobe, and that his ultimate goal is to create Denzil Patrick’s uniform.

“It’s all about focus and editing. We’re always developing something that starts from the first season and is finished by the third season,” he says, noting that getting the tailoring right is a highlight for him. Added.

Gail’s heart and business are in London, but he presented his last two collections in Paris and will continue to do so in France.

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