Exclusive: IMG Announces New York Fashion Week Programming: The Shows – WWD


IMG, the official organizer and operator of New York Fashion Week: The Shows presented by Afterpay, has released its September program and event listings.

NYFW: The Shows is produced by IMG Focus and runs live at Spring Studios and NYFW.com from September 9th to September 14th.

For its fifth season in collaboration with IMG, The Black in Fashion Council Discovery Showrooms returns with a new line-up including Ajovang, Atelier NDigo, Harbison, Izayla, Jessica Rich, Kwame Adusei, Madame Adassa, Muehleder, Sammy B and Vavvoune. increase. Additionally, her BIFC designers Izayla, Adusei, Atelier NDigo, Muehleder, and Sammy B have collaborated with Mailchimp to create a capsule collection and pop-up shop, available online with Spring Studios.

Afterpay, a buy-now-pay-later platform, offers consumer access to Altu’s limited-edition NFT “The Keys to New York Fashion” by Joseph Altuzarra, anOnlyChild, Jonathan Simkhai, Kim Shui and The Blonds. Week” was announced. at Keys.NYFW.com. Each designer’s NFT will act as a digital collectible to unlock real-world product drops and exclusive experiences during NYFW: The Shows. All proceeds from the sale of designer NFT Keys will be donated to Free Arts NYC to provide art and mentoring programs for children in New York City’s underserved communities. Afterpay also partners with Area and Kim Shui to unlock consumer access to their runway shows.

NYFW: The Talks, IMG’s conversational series, features industry thought leaders on this season’s fashion topics. Some of the topics are “Navigating the New Phygital Era of Fashion and Art”, “Pioneering the Future of Latino Creators”, “Mindfulness in Fashion”, “New Faces of Indonesian Fashion”, ” Long-Term Luxury of Sustainability”, “10 Years Dressed for New York City Ballet’s Fall Fashion Guide.”

Among the activations, visitors can stop by the Alo Yoga Wellness Sanctuary for complimentary wellness treatments during Fashion Week to celebrate the debut of the Aspen Collection, the brand’s first premium line. Keids presents his second exclusive capsule collection on the runway. UPS says he will return to NYFW for the second season, collaborating with Awake NY designer Angelo Baque to recognize the creative pursuit of an outstanding designer talent with ties to the Latino community. increase. Plus, Lovesac and Alice + Olivia’s co-branded mobile his concierge tours throughout Manhattan.

Additionally, consumers can purchase tickets to shows such as Badgley Mischka, The Blonds and Dur Doux at onlocationexp.com/new-york-fashion-week-tickets.

In addition to presenting sponsor Afterpay, other official partners are Alo Yoga, Cash App, Grand Marnier, Loveac, Mailchimp, Keds, Perrier, Tresemme, logistics partner UPS, innovation partner Yahoo and media partner E! is.

NYFW: The Shows’ digital destination is NYFW.com, featuring exclusive designer content, live-streaming fashion shows, cultural programming, and commerce during NYFW. NYFW: The Shows will feature over 140 designer activations.

Shows and presentations will also take place on Runway360, CFDA’s centralized hub. Followers can also secure a front row seat to Fashion Week by following @NYFW on TikTok, Instagram, Twitter and Facebook.





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