Fashion Meets Art: Onitsuka Tiger Turns London Flagship Store Into Gallery | Exhibition | Value

Posted by Kayang Wong

Aug 9, 2022 | Tue | 17:05

Art and fashion have long had a passionate relationship. Aesthetic magic often comes from unexpected collaborations.

This summer, a pleasant surprise came from renowned Japanese fashion label Onitsuka Tiger and Art Intelligence Global (AIG). Art Intelligence Global (AIG) is an art he advisory founded by contemporary art rainmakers Yuki Terase, Amy Capellazzo and Adam Chin. The result of their creative clash is Tiger Gallery, an ingenious project that transforms a streetwear brand’s flagship store into a gallery space.

The first contemporary artist to grace the walls of the Tiger Gallery is rising Ugandan auction star Godwin Champs Namuimba. His artistic vision will take over Onitsuka’s Tiger flagship store on Regent Street in London until September 17, 2022.

Tiger Gallery, Regent Street, London

Tiger Gallery is launched by Ugandan artist Godwin Champs Namyinba

When Yuki Terase and Amy Capellazzo left Sotheby’s last year, many wondered where they would go next. Two of his auction house moguls who have frowned upon the art world have teamed up to found his AIG. AIG is a company with a global vision while tapping a young market in Asia.

Mr. Terase joined Sotheby’s in 2011 and has overseen all of Asia’s major contemporary art auctions since his appointment as department head in 2018. Innovative curation Best known for his approach, his Terase has been trending by his icons, from famous Korean rapper TOP in 2019 to his 2021 “King of Mando Pop” Jay Chou. Leading an amazing curated sale.

Before working at Sotheby’s, Capellazzo was an art advisor, curator, and key figure in the founding of Art Basel in Miami Beach. In 2016, when Sotheby’s acquired her art consultancy, art agency, partner (AAP), she began leading the auction house’s expanded global fine art division as Chairman of the Fine Art Division.

Founding partner Adam Chin also served as Chief Operating Officer of Sotheby’s from 2017 to 2018, leading the company’s global transactions.

in an interview with value When talking about the future of AIG last year, Terase and Cappellazzo mentioned the importance of maximizing the exhibition space. And this year, the duo chose the most unexpected gallery venue: the streetwear brand’s flagship store.

Amy Cappellazzo (left) and Yuki Terase (right), founders of art advisory firm Art Intelligence Global (AIG)

Former Sotheby’s Chief Operating Officer Adam Chin is now co-founder of Art Intelligence Global (AIG).

In fact, AIG chose Onitsuka Tiger as a long-term partner for a reason. Launched in 1949 as a pioneering performance shoe, Onitsuka Tiger began with a commitment to promoting the health of young people. Since then, the brand has continued to innovate and evolve into a leading international fashion and lifestyle brand.

In recent years, Onitsuka Tiger striped sneakers have become a fashion staple for young people, especially in China, Korea and Thailand. Determined to expand and support artistic talent, the brand over the years has collaborated with a range of creative souls, from visual his artists and fashion designers to art his collectibles and sneakers his boutiques. .

In collaboration with AIG, Onitsuka Tiger aims to expand its footprint into the world of galleries, support contemporary artists around the world, and create opportunities for people to easily come into contact with art. Tiger Gallery allows artists to not only exhibit their work in major flagship stores, but also to intervene in the world of Onitsuka Tiger by designing creative window displays and digital experiences in Onitsuka Tiger’s online space.

Collaboration between Onitsuka Tiger and American artist Brian Kenny
Collaboration between Onitsuka Tiger and Singaporean artist Andrew Loh

Its first exhibition spotlights the widely celebrated Ugandan artist Godwin Champs Namyinba. As an emerging black artist, Nam Inba uses the human form to explore identity, race, and individuality, seeking to awaken complex racial and social issues that have been historically ignored.

Possessing an extraordinary keenness for line and color, his work has repeatedly outperformed estimates at auctions over the past few years, demonstrating a growing demand for his work.

A few days before the artist’s solo exhibition at New York’s East Project Gallery in June 2021, his painting Fate Sold for US$107,100. That’s thirteen times his $8,000 minimum estimate in Phillips’ New York. Five months later, his auction record was broken by another figurative painting. connectorwon HK$1.3 million (about US$168,000) against a low estimate of HK$200,000 (about US$25,400).

In the future, Tiger Gallery will continue to give global recognition to a range of contemporary artists beyond seasonal artist and brand collaborations.

Godwin Champs Nam Inba | Fateacrylic and paper marufuru on denim (sales: $107,100 USD)

Godwin Champs Nam Inba | connectoracrylic and mixed media on canvas (sales: approximately $168,000 USD)

A work by Godwin Champs Namuimba at the Tiger Gallery

Gallery information
Dates: August 4 – September 17, 2022
Address: Onitsuka Tiger Regent Street, London Flagship, 249-251 Regent St., London W1B 2EP, UK
Business hours: 10:30 am to 6:00 pm

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