Publicis Groupe’s Le Truc led the brand’s relaunch creative, showcasing Four Seasons’ personalized and authentic care through stories that are ‘based on true stays’.
Toronto, August 29, 2022 /PRNewswire/ — Four Seasons Hotels and Resorts today unveiled a new branded creative platform. Luxury is our love language, It celebrates the brand’s unique and energetic perspective on the definition of luxury. Developed by Publicis Groupe’s New York-based creative, Le Truc, his collective, the piece highlights the exceptional experience that only Four Seasons offers through a deep understanding of its guests and genuine care for its employees.
A collaborative approach between Four Seasons, Le Truc, Starcom, Publicis Canada and Four Seasons CRM Agency of Record, Hawkeye Canada was designed to provide a complete 360 platform for the brand’s creative relaunch . Creative will debut new branding for Four Seasons, which it plans to roll out over the next year across its entire portfolio of brands and business lines, from hotels and resorts to restaurants and bars, residential, retail and private jets.
Le Truc brought the creative campaign to life through comprehensive analysis of Four Seasons guest insights and data. Inspired by true stories of real Four Seasons Guest Experiences reflected in feedback surveys, comments and conversations with the hotel team, each spot is “based on a real stay” and topped by the passionate Four Seasons team. It skillfully interprets the moments that come and go. We provide our guests with a proactive and personalized experience rooted in generosity, kindness and care.
Four Seasons Chief Commercial Officer Mark Spychart said: “Luxury is our love language is the embodiment of this vision and a true expression of our values as we continue to evolve and express our brand in new ways. It’s a bold, creative platform that builds on our belief that true luxury should not be impersonal or austere.
Speichert continues: “Le Tuc has used data and insights from guest stays to shine a spotlight on unparalleled hospitality practices. ‘True stay-based’ spots are renowned luxury boutiques with real hearts. It represents a refreshing and creative portrayal of the brand.”
“We are proud to partner with Four Seasons on our brand new creative platform, which uses data-driven creativity to create truly personalized and luxurious experiences. It’s about driving creative collaboration and convergence across the spectrum to enable modern, desirable and authentic experiences for brands and the consumers they serve.”
To shoot the premiere campaign, Le Truc and Four Seasons collaborated with acclaimed director Akinola Davis Jr., who won the Grand Jury Prize for Short Film at the Sundance Film Festival for her film The Lizard.From guest personal logos to new levels monogram, To make a budding equestrian’s dream come true express, To bring the magic of winter to our guests first snowa “true stay-based” story, offers a glimpse of the many ways the Four Seasons team goes above and beyond for guests every day.
“Four Seasons is an iconic brand synonymous with luxury. Our role was to reimagine how we communicate our unique approach to hospitality in a modern way. It’s about capturing the thoughtfulness that elevates the experience above and beyond the norm.Luxury you might expect from other luxury hotel brands, but in a way that’s totally unexpected. and worked very closely with director Akinora Davis Jr. who brought modernity to life.We want people to re-evaluate what luxury looks like in a hotel. Hopefully that has been achieved.”
Starcom will lead the media buying and strategy for the campaign, which will air on digital video, social and digital outdoors beginning August 29. The targeted, high-impact multi-million dollar media spend is the largest Four Seasons has ever committed. It’s the first time the company has significantly expanded paid media to support brand equity in his messaging. Starcom also facilitated a bespoke partnership with Condé Nast around New York Fashion Week, hosting the first edition of Vogue. Vogue World Fashion Experience.
Four Seasons is also building a signature Act of Love postcard experience at Four Seasons Hotel New York Downtown, allowing guests to immerse themselves in the lost art of letter writing and to get closer to their loved ones through unique acts of compassion and care. Invite to connect. In the spirit of September’s fashion focus, Four Seasons has partnered with renowned fashion designer Christian Siriano to custom design his postcards from his unique sketches.
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About Four Seasons Hotels and Resorts
Since opening its first hotel in 1961, Four Seasons Hotels and Resorts has been dedicated to perfecting the travel experience through constant innovation and the highest standards of hospitality. It currently operates 124 hotels and resorts, 50 residential properties in major urban centers and resorts in 47 countries, with more than 50 projects planned or under development. Traveler reviews and industry awards. For more information and to book, visit fourseasons.com.For the latest news, follow us at press.fourseasons.com @Four Seasons PR on Twitter.
Media contact:Emily Borgeist[email protected]
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Source Four Seasons Hotels and Resorts