Genesis announced a series of partnerships at an exclusive, invitation-only event held at Genesis House, the brand’s distinctly Korean oasis in the heart of New York City. The event celebrated the design and craftsmanship of the brand’s new flagship his sedan, the 2023 G90, which began delivering to customers on the same day. His very first 2023 G90 US customer received a vehicle at the event and was presented with the keys by Claudia Marquez, Chief Operating Officer of Genesis Motor North America, and Michael Ianelli, President of Genesis of Brooklyn.
“We are delighted to offer our new flagship G90 sedan to our customers in the United States,” said Marquez. It celebrates our uncompromising commitment to
Genesis aims to disrupt the luxury sedan market at the 2023 G90 with a bold new campaign to introduce the brand to customers. to These individuals appreciate what is better on their own terms, set their own trends and leave their mark on the world.The campaign focuses on fashion and design as points of passion for the brand and its customers. guess
Wendy Orthman, Executive Director of Marketing, Genesis Motor America, said: “Tonight we celebrate our passion for mobility design and our inspiration and fellowship with the world of fashion.”
Genesis kicked off the campaign with a full-page takeover of its US Instagram page, featuring the 2023 G90 and campaign visuals. The brand also announced a partnership with Vogue, one of the world’s leading fashion voices and key trendsetters. In addition to various digital, social media and podcast sponsorships, Genesis will be featured placing significant ads in her highly anticipated September and October editions of the magazine.
Genesis also announced a partnership with MONSE, a New York-based fashion label founded by Laura Kim and Fernando Garcia in 2015. A line for modern women who want to stand out from the crowd. MONSE and Genesis have partnered to highlight their unique perspective on design through multiple collaborations. Genesis will continue to provide additional details about the partnership over the coming months.
Deliveries of the 2023 G90 to US customers begin today. For more information, visit genesis.com or your local Genesis distributor.
Genesis Announces Partnership with Vogue to Bring New York Fashion Week Content Online to Consumers https://t.co/d1Te7Z3mPb pic.twitter.com/BILINoMAij
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