How this Nigerian fashion designer secured the SHEIN collection while making a difference in the LA community

meet Ngo deer okekethe Nigerian designer who has secured two collections at the popular online retailer Shine She has a positive impact on the Los Angeles community.

Okeke grew up as a creative size-inclusive designer while completing her PhD. in organizational behavior and entrepreneurship.she puts meaning behind each one Ngojika Okeke’s clothes Works by donating a percentage of all merchandise sold to a local non-profit organization focused on helping survivors of sexual assault and domestic violence.

Okeke uses her clothing company to spread messages of hope, self-love and body positivity.

“The inspiration behind Ngozika Okeke Clothing is to simply embrace all the parts of you and help improve someone else’s human experience. black companies.

On July 25th, Okeke will present its second collection. Shine X A program dedicated to empowering small mission-based indie designers like her. The pieces in the collection are meant to help others find ways to balance all the pieces that make them special.

“It’s great that SHEIN asked us to collaborate on their second collection,” says Okeke. “Fourteen years ago, I could never have imagined that a major global brand like SHEIN would reach out to me and work with me to help grow my personal brand. I am sincerely grateful.”

(Courtesy of Ngozika Okeke/SHEIN)

The pieces in the collection are bold, colorful and full of flavor intended to make the wearer the center of attention.

“This second collection is full of florals and I love everything,” says Okeke. “This collection feels more cohesive than my first, and each piece together tells a fun story.”

Ngozika started working with SHEIN X in early 2021 and has secured a second collection in less than a year. The SHEIN X program is an indie who showcases his talent to millions of people around the world and provides tools, marketing, manufacturing, and financial support to help them focus on fashion and art. is intended to empower

“SHEIN has helped me grow my clothing brand by making my collections available to millions of customers around the world,” said Okeke. “SHEIN is marketing a great collection both on their website and social media channels.”

“I know firsthand that many independent designers have great designs and products, but a lack of visibility and reach tends to hinder their success,” she continued.

“SHEIN tags, promotes and interviews many SHEIN X designers to help gain as much exposure as possible and put the collection in front of customers.”

(Courtesy of Ngozika Okeke/SHEIN)

“Working with SHEIN has been great because not only did my first SHEIN X collection exceed retailers’ expectations, but I also brought a record number of SHEIN customers to my design website and my latest product website (3XL shower cap)”

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