IMG has partnered with Spring Studios to deliver a unique experience.
The two team up to create ‘Glam Slam’, a tennis and fashion experience. The event takes place between New York Fashion Week and the US Open in September.
The first event will take place on the rooftop terrace of Spring Studios, home of New York Fashion Week. The show runs from September 8th until he’s September 12th. Focus, IMG’s in-house production agency, turned its rooftop into a full-size tennis court for the occasion.
Leslie Russo, President of IMG Fashion Events and Properties said: “No other company can harness the ecosystem of fashion, tennis, cuisine and consumer ticketing experiences all under one roof. It is the first in an expanding portfolio of franchises.”
Created in partnership with Chase Sapphire, the five-day event celebrates the intersection of style and tennis through a series of screenings, fashion presentations, limited-edition merchandise collaborations and special appearances by tennis and fashion stars.
“Glam Slam is at the core of Spring’s future. We work with clients and communities to create culturally defined IP and experiences that capture the current zeitgeist.”
Expected performers include Maria Sharapova, Cynthia Rowley and Maison Kitsune, with additional names to be revealed.
Chase offers Sapphire Reserve Cardmembers unique access to events. VIP seating, bespoke event programming, exclusive merchandise, and more, all accessible through the Ultimate Rewards portal.
Tickets for the event start at $125 and can be purchased at onlocationexp.com/glamslam, the official website of On Location, a global sports, travel and event management company.