Lifestyle programming developed at BetMGM is designed to give college basketball tournament fans great support
IRVINE, Calif. — (BUSINESS WIRE) — Vizio (NYSE: VZIO) Today we announced the launch of an exclusive branded entertainment series. 3 pointer. Hosted by renowned talent Casey Webb (Man vs. Food)’s four-part limited series celebrates the culture of college basketball’s pivotal month with game day recipes, drinks, and entertainment hacks designed to enhance your viewing experience.
Created in partnership with market-leading sports betting and gaming entertainment company BetMGM, the Marquee Series will launch exclusively on VIZIO on March 17th.
“three guidelines Steve DeMain, VIZIO’s Vice President of Branded Content and Sponsorships, said:
“As we continue to evolve the experience we offer our customers, we can expand the opportunities brands can offer to connect with customers in unique ways that add value to their journey. It’s a win-win.”
three guidelines Just in time for America’s favorite month-long college basketball event. In each episode, the host, his Casey Webb, shares fun recipes and fun tips to help you collect slam dunks on game day. Whether you’re rooting for your favorite team or trying new recipes, three pointers I promise something to everyone.
BetMGM CRO Matt Prevost said:
“three pointers A creative and dynamic series, we hope sports fans will enjoy the month-long celebration of college basketball and beyond. ”
The exclusive content was created by food and lifestyle veterans Turn Card Content. three pointers Available on the VIZIO home screen and on demand with WatchFree+. The series will provide consumers with fun tips and take viewers directly into the content during basketball in March. This marks a breakthrough moment in tracking the effectiveness and impact of integrated content.
three pointers It will premiere on March 17th on VIZIO’s home screen. Following the premiere, the miniseries will be available on demand on his VIZIO WatchFree+. Click here to see a trailer for the series.
About Visio
Founded and headquartered in Orange County, California, VIZIO Holding Corp. (NYSE: VZIO)’s mission is to provide immersive entertainment and engaging lifestyle enhancements that make our products central to the connected home. . We are driving the future of television through our leading smart TVs and powerful operating system integrated platform. We also offer a portfolio of innovative soundbars that provide consumers with an enhanced audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience.
For more information, visit VIZIO.com and follow VIZIO on Facebook. twitterand Instagram.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company and a pioneer in the online gaming industry. Formed from a partnership between MGM Resorts International (NYSE: MGM) and Entai Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s US track and field and online sports betting, major tournament poker and online gaming businesses. BetMGM utilizes US-licensed Entain’s cutting-edge technology to offer sports betting and online gaming through market-leading brands such as BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, please visit http://www.betmgminc.com.
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Introducing Post 3 Pointer: Man vs. Food’s Limited Mini-Series Starring Casey Webb — Premiering on VIZIO, first appeared on The Media Pub News.