British YouTube star Joe Sugg has launched a BBC Studios-backed production company to develop entertainment and fact-based entertainment formats.
Final Straw Productions, which will produce shows for all ages, has already signed a development, production and distribution deal with the BBC’s commercial department, which has worked with Sugg in the past. As part of the deal, Sugg will be joined by BBC Studios. top gear When Entertainer Big Painting Challenge Executive Sasha Grimsditch becomes a development executive and helps Thug build the company.
Sugg already runs Raucus Productions with Caspar Lee and talent agency Margravine Talent Agency.
He is a British YouTube sensation with 7.5 million followers and a huge presence on Instagram and TikTok. In 2018, he achieved mainstream status with his number two spot on his BBC One entertainment format. Strictly Come Dancing, It is watched by millions of viewers every week.He has also written his series of graphic novels and has recently moved into acting, working for BBC One. syndicate From Kay Mellor.
Helen O’Donnell, head of BBC Studios TalentWorks, called him “a brilliant creator who entertains and entertains audiences across a variety of platforms”.