Lovesac Brings Cloudy Comfort to New York Fashion Week: The Shows

New York, February 9, 2022 /PRNewswire/ — The Lovesac Company (Nasdaq: LOVE), Designed For Life Furniture company brings cloud-like comfort to New York Fashion Week by debuting at New York Fashion Week: The Show as an official sponsor. This season, Lovesac invites consumers to experience the best seats in their homes. To relax in between shows in a premium soft foam filled bean bag (aka sax).

Following a successful partnership with Jeremy Scott 2021, Sacs, the world’s most comfortable seatsintroduces the popular Alpine Swirl Phur by debuting the new Dove Channeled Phur made from 100% recycled materials. Luxurious and exclusive fabric made of faux fur is a beautiful neutral with an elegant pattern. Lovesac’s product display at NYFW: The Shows consisted of 802 recycled water bottles, demonstrating the company’s commitment to sustainability.

“We are thrilled to debut as an official sponsor of New York Fashion Week, the most important fashion industry event in America, not only showcasing but also recognizing some of the world’s most creative designers.” Sean Nelson, CEO and founder of Lovesac. “We are thrilled to offer audiences the opportunity to experience cloud-like comfort in an elevated setting that brings the feeling of sitting in a sack to life.”

Sax is the closest thing to cloud-like comfort you can experience.The soft foam compresses and sinks when you sit, giving you a snug feel, while the firmer foam hugs and supports you and maintains its shape integrity.They are designed for life. It has beenProviding comfort for both consumers and the planet. The sack liner is made from 100% recycled water bottles and filled with his own 3-density recycled foam called Durafoam.Guaranteed to last a lifetime, it comes in six sizes, has over 200 washable options, and has replaceable covers so you can update its look over time.

For more information about Lovesac, follow @Lovesac on Instagram, Twitter and Facebook, or visit

NYFW: The Shows digital destination is It’s the destination for exclusive designer content, livestreaming fashion shows, cultural programming and commerce surrounding New York Fashion Week. Followers can be found on TikTok, Instagram, twitter and Facebook.

About Lovesac Company
original Stamford, ConnecticutThe Lovesac Company, is a technology-driven company that designs, manufactures and markets unique, high-quality furniture derived through its own Designed for Life.® This approach results in products that are built for a lifetime and designed to evolve with your life. Our current product offering consists of modular couches called Sactionals, premium foam beanbag chairs called Sacs, and related home decor accessories, including the latest innovation in home audio, the Sactionals StealthTech Sound + Charge. increase. Innovation is at the heart of our design philosophy and all major products are protected by a strong portfolio of utility patents. We primarily sell our products directly online at This is supported through direct consumer touchpoints in the form of our own showrooms, as well as shop-in-shops and pop-up shops by third-party retailers. .

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