Luther Baden will play a key role in the Missouri offense this season, but in the meantime, his image and signature will be displayed in local grocery stores across the state.
The famous freshman wide receiver has a name, image, and likeness deal with Old Vienna, a St. Louis company that makes potato chips. The company is releasing a special-edition Red Ripple Honey His Barbecue His version this month, featuring Baden’s photo and signature on every bag. According to PowerMizzou, they will be sold at his Schnucks grocery stores statewide.
— Frank Cusumano (@Frank_Cusumano) August 21, 2022
Baden was the third consensus five-star contender to sign with Missouri, and was a key recruit for Eli Drinkwitz, as 247Sports ranked him the 17th best wide receiver in the country and 2nd overall.
After leaving Oklahoma, Baden chose Mizo over Alabama, Georgia and others among 39 reported offers.