Luxury is our language of love: Four Seasons relaunches brand with a vibrant, fresh take on luxury experiences

Four Seasons Hotels and Resorts today unveiled a new brand creative platform. Luxury is our love language, It celebrates the brand’s unique and energetic perspective on the definition of luxury. Developed by Publicis Groupe’s New York-based creative, Le Truc, his collective, the piece highlights the exceptional experience that only Four Seasons offers through a deep understanding of its guests and genuine care for its employees.

A collaborative approach between Four Seasons, Le Truc, Starcom, Publicis Canada and Four Seasons CRM Agency of Record, Hawkeye Canada was designed to provide a complete 360 ​​platform for the brand’s creative relaunch . Creative will debut new branding for Four Seasons, which it plans to roll out over the next year across its entire portfolio of brands and business lines, from hotels and resorts to restaurants and bars, residential, retail and private jets.

Le Truc brought the creative campaign to life through comprehensive analysis of Four Seasons guest insights and data. Inspired by true stories of real-life Four Seasons guest experiences, reflected in feedback surveys, comments and conversations with the hotel team, each spot is “based on a real stay” and topped by the passionate Four Seasons team. It is an artistic interpretation of the coming and going moments. We provide our guests with a proactive and personalized experience rooted in generosity, kindness and care.

Four Seasons Chief Commercial Officer Mark Spychart said: “Luxury is our love language is the embodiment of this vision and a true expression of our values ​​as we continue to evolve and express our brand in new ways. It’s a bold, creative platform that builds on our belief that true luxury should not be impersonal or austere.

Speichert continues: “Le Tuc has used data and insights from guest stays to highlight unparalleled hospitality practices. It represents a refreshing and creative portrayal of a well-known luxury brand.”

“We are proud to partner with Four Seasons on our brand new creative platform to use data-driven creativity to create truly personalized luxury experiences. It is about driving creative collaboration and convergence across the most diverse sectors to enable modern, desirable and authentic experiences for brands and the consumers they serve.”

To shoot the premiere campaign, Le Truc and Four Seasons collaborated with acclaimed director Akinola Davis Jr., who won the Grand Jury Prize for Short Film at the Sundance Film Festival for her film The Lizard.From guest personal logos to new levels monogram, To make a budding equestrian’s dream come true express, To bring the magic of winter to our guests first snowa “true stay-based” story, offers a glimpse of the many ways the Four Seasons team goes above and beyond for guests every day.

“Four Seasons is an iconic brand that is synonymous with luxury. Our role was to reimagine how we communicate our unique approach to hospitality in a modern way. It captures the thoughtfulness that makes an experience go beyond the standards of luxury expected of other luxury hotel brands. One Andy Bird said. “We worked closely with Director Akinora Davis Jr. to bring to life the style and modernity that Four Seasons hotels abound. I’ve been wanting to, and hopefully we’ve achieved that.”

Starcom will lead the media buying and strategy for the campaign, which will air on digital video, social and digital outdoors beginning August 29. The targeted, high-impact multi-million dollar media spend is the largest Four Seasons has ever committed. It’s the first time the company has significantly expanded paid media to support brand equity in his messaging. Starcom also facilitated a bespoke partnership with Condé Nast around New York Fashion Week, hosting the first edition of Vogue. Vogue World Fashion Experience.

Four Seasons is also building a signature Act of Love postcard experience at Four Seasons Hotel New York Downtown, allowing guests to immerse themselves in the lost art of letter writing and to get closer to their loved ones through unique acts of compassion and care. Invite to connect. In the spirit of September’s fashion focus, Four Seasons has partnered with renowned fashion designer Christian Siriano to custom design his postcards from his unique sketches.

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