Marni Show guests show off their true colors

Many of the wealthy attendees at Marni’s New York fashion show on September 10th will be wearing the label thanks to a trove of archival items Cameron Silver has already begun pre-selling. The Decades founder and luxury brand consultant will be hosting his Trunks show at the Marni store on Madison Avenue on September 7, giving shoppers an up-close look. Several of his valued clients from Dallas, Houston, Los Angeles and Arkansas pop in to see the unique pieces and decide which to wear to the runway show.

While editors, influencers, and other forces in the fashion industry have been known to sync their labels according to which runway shows they attend, Marni’s creative director Francesco Risso said last fall that It took that practice to a new level by dressing everyone who attended the brand’s show. at Marni.

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Along with Fendi, Marni is one of the first European brands to touch Don in Manhattan. Digitally savvy and marketing-minded Renzo Rossi, president of his OTB, Marni’s parent company, certainly knows how to create memorable experiences.

As New York Fashion Week shifts into high gear for the first time since the pandemic and millions of people return to the office several days a week, Silver believes consumers will be dressing up again. “Early in the pandemic, I started saying to brands, ‘Don’t think we’ll be wearing sweatshirts for the rest of our lives.Many were late returning to Tailored [looks]People want to dress up and express themselves, and everyone wants an Iris Apfel moment. She just celebrated her 101st birthday. ”

Nordstrom, Neiman Marcus, and designer houses are touting a more sophisticated look for the fall in an attempt to reverse the wave of casualization sweeping across the United States. 30% had

The global second-hand market is also growing, and is expected to more than double to reach $82 billion by 2026, according to online resale platform ThredUp.

Commenting on Marni’s interest in archival items, Silver said: A few dozen pieces will be available, and several key fashion philanthropists (“owners, not lenders,” according to Silver) will compete for worn styles.

A two-hour sale on September 7th is scheduled to match their pocketbooks. After his FIT Couture Council luncheon honoring Maria Grazia Chiuri, Creative Director of Dior’s women’s haute couture, ready-to-wear and accessories collections, across the park at Lincoln Center, Marnifan headed to Upper East for his Expect to queue at the side store.

Happy with the response to his month-long pop-up at Sage & Madison in Sag Harbor, Silver is considering a three-month pop-up in the Hamptons next summer. “We had a secret pop-up for fashion lovers who don’t want to be. [fashion] victim. This is tied to the Marni project because everything is unique. As luxury goods become more accessible, these brands need to respond and offer something that differentiates themselves to clients who want what no one else has,” Silver said.

With celebrities open to wearing luxury pieces from past seasons, he said, luxury brands are opening up their archives so that standout pieces can be carried over to the next year to make a statement. . Julia Roberts’ black-and-white vintage Valentino gown at the 2001 Oscars, and more recently, Cate Blanchett’s red panache, which recycles his carpet look, has not only helped consumers embrace second-hand clothing, but it’s also the result of the pandemic. It also contributes to the interest it aroused. We are more environmentally friendly.

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