Meadowlands Racecourse Brings Iconic SuperBook Brand to New Jersey

Posted: Apr 1, 2021 10:38h.

Last updated: April 1, 2021 01:09 hours.

Meadowlands Racetrack says the final online sports betting skin will likely go to SuperBook, Westgate Las Vegas’ iconic sportsbook brand.

Meadowlands New Jersey Sports Betting SuperBook
It depicts the exterior of Meadowlands Racecourse. North Jersey venue owners are looking to Las Vegas for their next sports betting partner. (Image: Getty)

Meadowlands owner Jeff Gural owns the rights to three online mobile sports betting skins. These are online license rights to partner with sportsbook operators.

Meadowlands already have deals with FanDuel and PointsBet. FanDuel also operates a retail sportsbook within the Meadowlands.when we talk this week online gambling in new jerseyGural said it was his intention to bring the SuperBook brand to New Jersey.

SuperBook at Westgate Las Vegas is one of the largest sportsbooks in the world. The LED digital screen measures over 4,250 square feet and features 63.2 million pixels.

In 2018, SuperBook announced plans to expand its sportsbook brand into new sports betting states. But just got into Colorado.

In addition to Meadowlands, Gural owns two casino racetracks in upstate New York. Tioga Downs is a commercial casino with over 900 slot machines and over 20 table games, plus a FanDuel sportsbook lounge. Vernon Downs is a racino with his 200 video game machines, but no table games or sportsbook.

new jersey market

New Jersey has emerged as a leader in sports betting in the nation, with the majority of the action being wagered online.

Oddsmakers accepted over $6 billion in bets in 2020, with approximately $5.53 billion (92%) placed remotely. Mobile sportsbooks share 13% of total gaming revenue in the form of taxes, so that’s fine for the state, while land-based retail sportsbooks have a lower tax rate of his 8.5%.

The Meadowlands are a dominant player in the New Jersey sports betting scene. His two sportsbook partners at the racetrack earned him $206.4 million in gambler bets last year. Meadowlands held approximately 52% market share in sports betting in 2020.

“Things are good these days, but things can change,” Gural explains.

MLB opening day

According to Gural, the first and fourth quarters of the year were the strongest for Meadowlands’ sports betting business. This is largely due to the NFL and college football being played during that time.

But today, MLB kicks off the 2021 season, and both New York teams are favorites for deep postseason runs. FanDuel won the World Series by +550 over the Yankees and +1000 over the Mets. The only teams with lower odds are the Los Angeles Dodgers (+350), San Diego Padres (+800) and Chicago White Sox (+850).

The Mets are paying Francisco Lindo heavily after acquiring the superstar shortstop from the Cleveland Indians in the offseason. This is his third-largest contract in the history of Major League Baseball.

Lindor won the National League MVP with +1200.

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