Mirchi Launches Streaming App for North American Audiences

Vineet Jain (Photo: Tweeter)

NEW JERSEY – Entertainment Network India Limited, which operates the Mirchi brand in the US, has announced the launch of its streaming app.

The app is available for Apple and Android smartphones, Android Auto and Apple Car play systems. More countries will be added soon, the company said.

Mirchi app brings you 12 live FM stations from 11 Indian cities including Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad (Telugu and English), Kochi, Ahmedabad, Pune, Chandigarh, Patna . More cities will be available soon.

Because feeds are tailored to reflect the local part of the day, city-wide local streams provide a convenient shortcut for the expat community living in the United States. For example, a listener who is from Mumbai and lives in San Jose can join, for example, the Mumbai morning show in the morning hours. As well as providing nostalgic value, US-based listeners will get a real-time view of developments happening in their Indian homeland in areas such as music, movies, transportation and the stock market.

The app also has an on-demand feature with hundreds of hours of hand-picked “audio stories” across multiple genres. Mirchi staples like RJ Naved’s carefree Murga prank calls. “The Devdutt Patnaik” Mythology Show. “The Bhatt Show” hosted by Mahesh and Pooja Bhatt. Kareena Kapoor Khan’s ‘What Women Want’ interview series and ‘Manto’ with Bollywood’s top celebrities written by the legendary Saadat Hasan Manto and voiced by top personalities like Nandita Das, Nawazuddin Siddiqui and RJ Sayema. It will be available in your app.

The Mirchi App extends Mirchi’s reach from a local terrestrial radio station in the US to an “on-demand & always-on app experience”. Mirchi’s social media presence is heavily used in viral videos and posts, and the app now formalizes this listener relationship, allowing marketers and advertisers to connect with audiences through targeted online advertising opportunities. can be involved.

The company’s chairman, Vineet Jain, said of the announcement: We are now offering the complete Mirchi experience to all Indians and South Asians living abroad. With the launch of this app, we further strengthen our position as a multi-content, multi-format, multi-language music and entertainment brand. ”

ENIL MD and CEO Prashant Panday said: We He has been a leader in FM radio in India for over 20 years and now makes all radio stations and more audio content available to listeners abroad. The app gives brands and marketers around the world the opportunity to connect with the US diaspora audience. ”

The Mirchi App can be downloaded from MirchiUSA.

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