New entertainment created by next-generation cars

According to MarketsandMarkets, the in-vehicle infotainment (IVI) market is projected to grow from the US dollar.$20.8 billion by 2021, $8.4 billion by 2027, $10.8 billion CAGR%. Research suggests that the IVI market is driven by increased vehicle production, technological advancements, telematics regulations, and increased demand for luxury vehicles.

Entertainment offerings are constantly evolving in response to these trends. “In-vehicle infotainment is approaching a critical inflection point where many traditional forms of in-car entertainment are on the verge of extinction,” said a consulting firm that has advised automotive and entertainment companies. One of his Elixirr partners is his Iliya Rybchin. Rybchin specializes in customer experience, specifically how changing consumer expectations and disruptions in business models affect various industries.

“Given the history of in-car entertainment, it started with AM radio, moved to FM, then 8 tracks, tapes, CDs, MP3s and most recently satellite and Internet services like Spotify, Pandora and YouTube,” he says. say. The underlying technology changed, but the core product was generally the same: audio content such as music, talk, news, and podcasts. She believes that while some of her audio content will continue, two major innovations are creating fundamentally new entertainment needs. Driverless vehicles and electric vehicles (EVs) that require long charging times.

Much of traditional in-car entertainment is endangered

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