Realize the dream of building a first-class sports nation and empower a healthy China


CSCTE 2022 will be held at the end of November

Beijing, August 8, 2022 /PRNewswire/ — The China Sports Culture Expo and China Sports Tourism Expo 2022 (hereinafter referred to as “CSCTE 2022”) press briefing and investment promotion conference Guangzhou upon August 3CSCTE 2022 dates officially announced November 25-27 At Poly World Trade Center Expo Guangzhou.

At this press conference, goldDeputy Director General of Sports Culture Development Center, Directorate General of Sports China; Hayashi Yanfen, Deputy Director of the Guangzhou Sports Bureau. Zhu Dongfang, President of Asia Digital Group. Chan Lee, Executive Vice President of Asia Digital Group.Sports administration representatives of provinces, autonomous regions and municipalities, representatives of relevant industry institutions, media, embassies and consulates Chinaand the head of the National Individual Sports Association.

2022 is a pivotal year for the 14th Five-Year Plan.of Framework for building a sports-oriented nation is being fully implemented, and initiatives aimed at becoming a sports nation are progressing.dream to make China A country with a thriving sport is becoming part of the Chinese Dream. At such an important historical milestone, CSCTE 2022 has been given a new status and a higher mission.

goldDeputy Director General of Sports Culture Development Center, Directorate General of Sports China, thanked the representatives of the exhibitors who came from afar, and thanked the Guangzhou Municipal People’s Government for supporting CSCTE in the face of the epidemic. In his speech, he said that the organizers and organizers worked together to overcome the difficulties, prepare for the CSCTE amid the ongoing epidemic, and inject vitality into the recovery of the sports industry. It also perfectly interprets the spirit of the Beijing Winter Olympics: “Keep the big picture in mind, be confident and open, meet challenges, pursue excellence, and co-create a better future.” The theme of his CSCTE this year is “One Community One Shared Future”. We will promote sports culture and pass on the spirit of sports. With a focus on public fitness programs, it explores frontiers and hot topics related to public fitness programs and public health. ChinaFollowing the development of the ice and snow industry, we will leverage the legacy of the Beijing Olympic and Paralympic Winter Games to revitalize the winter sports and cultural tourism market. It also focuses on the integrated development of culture and tourism, improves the quality of sports tourism products, and promotes product trading based on sports tourism resources and cultural and creative products.

Chan LeeThe executive vice president of Asia Digital Group said that the global sports industry is developing in a healthy manner, and that the value of the sports market will reach a breakthrough in the next three to five years in terms of content, channels and technology. said deaf. The global sports market exhibits three characteristics: the idiosyncrasies of sports technology, the ‘low threshold’ and ‘community’ nature of sports trends, and the tendency of the sports industry to integrate with other industries. This offers new opportunities to push the boundaries of the sports industry. The preparations for CSCTE 2022 are being made in an orderly manner, taking into account the trends of global sports development and the characteristics of domestic development.

CSCTE 2022 will be a national high-level sports culture, integrated sports tourism development, exhibition and trading platform, with professional scope and industry breadth. It is also a sporting event that promotes the matching of global production resources and demand resources and spurs industrial development. CSCTE 2022 will accelerate the integrated development of sports and culture/tourism, and give impetus to the realization of dreams and dreams of building a developed sports nation. Chinese rejuvenation.

Overview of CSCTE 2022:

China Sports Culture Expo hosted by the General Administration of Sports China And the Chinese Olympic Committee is the only exposition organized by the General Administration of Sports. China With the approval of the State Council. Hosted by the All China Sports Federation, the Chinese Olympic Committee and the China Tourism Association, the China Sports Tourism Expo is a high-level exposition for the sports tourism industry. CSCTE 2022 is organized by the Sports Culture Development Center of the Guangzhou Municipal Government, General Department of Sports. ChinaAsia Digital Group Sports.

Scheduled dates for CSCTE 2022 November 25-27, 2022 At the Poly World Trade Center Expo in Guangzhou.

Under the theme of “One Community, One Shared Future,” CSCTE 2022 aims to accelerate the construction of advanced sports nations, meet people’s health needs, and promote the development of high-quality sports in the new era. increase. Based on the national strategy, CSCTE 2022 is committed to promoting sports consumption through the integration of sports culture and tourism from the perspective of the international market. In order to establish itself as an international, professional and market-oriented high-end display, the domestic economy and international engagement provide mutual enhancement, with the former as the main force, promoting the cultivation of new dual development dynamics. , a trading platform for sports culture and the integration of sports and tourism.

CSCTE 2022 showcases the powerful inspiration of unity that sports provides for promoting sports culture, sustaining the spirit of sports, and regenerating the Chinese nation. With a focus on public fitness programs, explore frontiers and hot topics related to public fitness programs and public health. Chinafollow the development of the ice and snow industry and leverage the legacy of the Beijing Olympic and Paralympic Winter Games to revitalize the winter sports and cultural tourism market; Focus on the integrated development of culture and tourism, improve the quality of sports tourism products, and promote product trading based on sports tourism resources and cultural and creative products.

CSCTE 2022 will set up five exhibition areas. A sports culture and sports tourism exhibition area that comprehensively introduces the sports culture and sports tourism development achievements of each province, autonomous region, and municipality directly under the Central Government. National and international group exhibition areas to showcase achievements in sports culture and the sports industry made by national and regional exhibition groups, international sports organizations, international sports culture, sports tourism and sports event organizations. Exhibition areas for sports consumption and services, such as sports consumption brands, sports event brands, sports and fitness venues, facilities and equipment, and promotion of sports culture. A sports exhibition area that showcases intelligent sports technology.

CSCTE 2022 will track the development of the sports business. More than 10 parallel forums covering sports culture, sports business, sports cities, stadiums and venues, youth sports and the ice and snow industry. Other support activities to be held include the presentation of plates to sports tourism demonstration bases across the country, the promotion of high-quality Chinese sports tourism projects, and the promotion of outstanding Chinese sports culture projects.

Source Asia Digital Group



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