Shiner Beer and Academy Sports + Outdoors start a new collaboration

Limited-time products such as apparel, drinkware, camping equipment, cooler boxes, etc.

Katy, Texas, August 18, 2022 /PRNewswire/ — Shiner Beer and Academy Sports + Outdoors launch an exclusive collaboration that turns outdoor activities into celebrations. The first-ever Magellan Outdoors x Shiner co-branded line will be sold exclusively at Academy Sports + Outdoors. Friday, August 19th.

Quench your thirst for adventure with gear from Magellan Outdoors x Shiner, including t-shirts, fishing shirts, boat shorts, hats, coolers, koozies, outdoor games, grill accessories, canopies, armchairs, and charcoal barrel grills. .

“The first-ever collaboration between Shiner and Magellan Outdoors offers a unique selection and creative designs to capture the fun of being outdoors with friends and family. Lawrence Rob Please, Senior Vice President of Marketing for Academy Sports + Outdoors. “This limited-time offer is the ultimate symbol to help our customers quench their thirst for adventure and fun.”

A fun item $4.99The unique, custom-designed collection offers customers the opportunity to show off their Shiner pride while having fun, whether it’s fishing, grilling, tailgating, or bar hopping.

“At Shiner, we believe there is no better place to enjoy a cold beer than outdoors. Matt Peckman, Head of Marketing for Shiner. “That’s why we’re thrilled to join forces with Magellan Outdoors and The Academy to bring this collaboration to life in Beer Heaven. New co-branded merchandise and functional gear will help fans get out and explore their next outdoor adventure.” I hope it inspires you to make your adventure the best it can be. Remember.”

For a limited time, the complete collection is available at 262 Academy Sports + Outdoors locations and online at The price varies depending on the product, and it will end as soon as the stock runs out.

About Shiner and Spaetzl Brewery

Spaetzl Brewery is shiner, texas (population 2,069), brewed in 1909 by Czech and German immigrants with Old World traditions and recipes. central texasSince then, the brewery has grown into one of the nation’s largest independent craft breweries, with beer available in all 50 states. MexicoTo this day, award-winning beers are brewed drop by drop. shiner, texas, it all started 113 years ago. Visit

About Academy Sports + Outdoor

Academy is a leading full-line sporting goods and outdoor recreation retailer. usaFounded in 1938 as a family business. texas, Academy has grown to 262 stores in 17 states. The Academy’s mission is to provide “fun for everyone” and the Academy fulfills this mission with localized merchandising strategies and value propositions that connect strongly with a wide range of consumers. Academy’s product assortment focuses on key categories in outdoor, apparel, sports and recreation, and footwear through both leading national and private label portfolios. For more information, please visit

SOURCE Academy Sports + Outdoor

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