Significant increase in fresh food sales, especially online

important point

  • According to IRI data, food retail sales in many fresh food sectors increased significantly from 2019 to 2021. Seafood has seen particularly strong growth over the past two years, with him growing by 31%.Perishables (perishables) outperformed nonperishables over the past year
  • Meats and fruits and vegetables lead the other fresh produce sectors in terms of average share of store sales by fresh produce sector. Dry food products, including sundries and non-food products, accounted for the highest percentage of total sales at 42%.
  • Online sales of fresh food and beverages account for just over 40% of total sales for food retailers, and the percentage of overall sector sales made online is increasing. but only a few.

Fresh food sales are growing, especially online. This is one of the most important findings in a new report from the Food Industry Institute (FMI).

Data from the company’s first The State of Fresh Foods report shows that around 40% of online sales are now generated by the fresh food sector, suggesting a change from previous trends. 2022 analysis from the food retail industry.

Retailers surveyed indicated they were investing in the in-store fresh food sector, but also reported an increase in the volume of fresh food sales online.

FMI President and CEO Leslie Sarasin said at a recent event: “These broad-level changes have particularly impacted the fresh produce sector. Shoppers continue to rely on grocers for fresh produce, even as we move to more direct activity.”

Other highlights from the report include:

Online sales share by fresh category: Fresh food offerings are becoming a more important player in e-commerce. The fresh or peripheral sector now accounts for his 40% of all online sales, matching dry grocery online sales (41%) and ahead of frozen online sales (11%).

Enhanced space and staff for food service: Food retailers are reimagining the fresh produce sector by increasing space allocation and increasing staff. 82% plan to expand their space allocation for freshly made grab-and-go options, while others expect freshly made chefs to serve made-to-order stations (35%) or freshly made self-service (29%).

Retailers also have staff in food service (44% of retailer plans), trained or certified chefs (22%), in-store dining (20%), scratch bakers or pastry chefs (18%) increasing.

A food retailer is experimenting with the foodservice experience. Food retailers surveyed increased their service offerings by trying new consumer touchpoints such as in-store dining (51%), coffee bars (39%), online ordering and food service pickup/delivery (33%). is demonstrating creativity in its differentiation strategy. Catering services (30%), juice bars (20%) and full-service restaurants (13%).

However, the success of these programs has been mixed. Retailers report a 60% success rate for juice bars and a 13% success rate for online ordering and pickup/delivery for food services, giving retailers an opportunity to explore other specialty options. revealing something.

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