Welcome to “Spotlight”! His two biggest stories in sports right now are whether and/or when the professional athletes themselves will be welcome. The first is the case where several professional golfers who took part in the PGA Tour seeking a king’s ransom from LIV Golf, which is backed by the Saudi sovereign wealth fund, are seeking judgment (unofficially, ‘Don’t eat cake’). ” caption). Bring them back for competition in the PGA Tour’s playoff series. If that sounds like a shot longer than a par-5 hole-in-one, you’d be right. was already making more money on the LIV Tour than one could reasonably expect in PGA Tour competition.
Elsewhere, Cleveland Browns quarterback Deshawn Watson weighed in on how long he will be suspended for dozens of sexual assault allegations against him during his tenure with the Houston Texans. An announcement is pending. Originally, Judge Sue L. Robinson ruled that Watson would miss the first six games of the season. The ruling has since been appealed by the NFL, and Commissioner Roger Goodell is now seeking a midseason suspension for Watson. Anyway, the Cleveland Browns have Deshawn Watson slated to start the team’s first preseason game. Either Either way, the controversy surrounding LIV Golfers and Watson has made them all out of control in the eyes of the brand seeking endorsements for his partners. This is not the spotlight they are looking for. However, the “spotlight” you’re looking for is:
- Consumer watchdog Truth in Advertising issued warning letters to many celebrities who were peddling NFT projects, failing to disclose their financial interests in the projects, thus violating Federal Trade Commission rules. I informed you of the possibility. Disclosure of what NFTs are is still needed by many.
- Green Bay Packers quarterback Aaron Rodgers’ recent revelations about improving his game after drinking ayahuasca tea may have brought psychedelics closer to the mainstream. Can you do it? Rodgers became the first player in NFL history to win 32 Super Bowl championships in one season.
- Perhaps trying to get more out of his recently acquired Welsh football (soccer) club Wrexham AFC, Ryan Reynolds and his production company Maximum Effort have signed a non-scripted First Look development deal with sports streaming service FuboTV. . Reynolds continues the streak that started when he decided not to become a Green Lantern.
Guaranteed deals, sponsorships and investments
With NFL stars joining the list of celebrities endorsing psychedelics, will drugs finally go mainstream?
From Daily Mail on Aug 5, 2022
Athlete Aaron Rodgers says the South American hallucinogen ayahuasca helped him have his “best season” in the NFL.
Crypto firms spend $2.4 billion on sports sponsorships
August 5, 2022 via Bloomberg (subscription may be required)
Crypto.com, Coinbase, and FTX aggressively match the marketing power of automakers, beer brands, and other big advertisers.
Equality for Female Athletes: In This Case, Sponsorship Dollar Contacts
From the Los Angeles Times, August 5, 2022
An online sponsorship platform aims to close the pay gap in sports with one sponsored Instagram post at a time.
Serena Williams Retires From Tennis With $450 Million Earnings And Her Net Worth Has Incredible Figures
From WWD Footwear News, August 9, 2022
She’s the highest-paid female athlete in the world, but do you know how much Serena Williams is really worth? As reported by Sportico, Williams retired from tennis and earned $450 million and surpassing the earnings of all female athletes worldwide.
LIV Golfers vs. PGA Tour Breakdown To Tee Off At Federal Court
9 August 2022 via Sportico (subscription may be required)
Tuesday’s court hearing will be the first legal test in the United States for the emergence of LIV golf and the PGA Tour’s efforts to counter new rivals.
F1 earnings up 49% as series emerges from COVID-19 pandemic
5 August 2022 via Autosport
Both seasons hosted seven Grands Prix between April and June, allowing for a useful comparison as the impact of the COVID-19 pandemic has passed. The number of races is important, as F1 divides its annual revenue according to the number of events held each quarter.
NFL appeals Watson suspension, seeks harsher punishment
3 August 2022 via Sportico (subscription may be required)
The NFL announced that it has appealed its decision to suspend Cleveland Browns quarterback Deshaun Watson for six games.
Inside Olivia Newton-John’s $85 million empire
Adelaide Advertiser on August 8, 2022
Respected actress and entertainment legend Dame Olivia Newton-John has passed away, leaving behind a legacy as one of the best-selling artists of her time.
‘Common decency’: Beyoncé’s renaissance sparks debate about the politics of music sampling
5 August 2022 via Executive Review
Beyoncé has dropped an interpolation of Kelis’ hit Milkshake from her new album, and half of the UK Top 10 singles feature samples. It’s a big business, but who benefits?
Justin Timberlake royalties back $222 million bond
August 5, 2022 via Bloomberg (subscription may be required)
Hypnosis Song Management expects chart-topping hits from Justin Timberlake, Nelly Furtado, Leonard Cohen and more, attracting investors to the company’s first music royalty-backed bond.
movies and tv
Production of Ryan Reynolds’ biggest effort, FuboTV enters into multi-year, multi-pronged partnership, including First Look unscripted deal
8 Aug 2022 via Business Wire
Maximum Effort Productions, the production company co-founded by Ryan Reynolds and George Dewey in 2018, and FuboTV Inc., the leading sports-first live TV streaming platform, have announced a first-look deal for non-scripted content.
Apple Could Acquire Big Ten Streaming Rights
August 9, 2022 Mac Rumors
According to The Athletic, Apple is in talks to secure a deal for the Big Ten’s college football and basketball streaming packages.
CBS and NBC will reportedly replace ESPN as the Big Ten’s secondary TV partners. 11 warriors
Aug 9, 2022 Business via Google News
CBS and NBC have emerged as the “clear” frontrunners to win the Big Ten TV rights alongside Fox, according to a report by John Ourand of Sports Business Journal, with ESPN watching from the outside.
Non-Fungible Token (NFT)
Celebrities hit Shilling NFTs without legal disclosure
August 9, 2022 via Futurism
According to the watchdog, they are breaking the law. NFT’s Shilling consumer watchdog has issued a stern warning to her more than a dozen celebrities promoting the NFT collection, without disclosing whether he is profiting from the NFT collection.
Tom Brady bought the Bored Ape NFT in April for $430,000. Since then he has lost tens of thousands of dollars.
August 8, 2022 Business Insider
NFL quarterback Tom Brady lost tens of thousands of dollars on the Bored Ape NFT.
NFTs are conquering football
August 6, 2022 via Wired
On Friday, July 29, auctioneers at Sotheby’s in New York hit a piece of sporting history with Barcelona icon Johan Cruyff’s flying volley against Atletico Madrid in December 1973. rice field.