Tencent Music Entertainment Group Partners with Billboard to Promote the Global Development of High-Quality Chinese Music


Shenzhen, China, August 31, 2022 /PRNewswire/ — Today, Tencent Music Entertainment Group (“TME” or “we”) (NYSE: TME) is a leading online music and audio entertainment platform in the United States. Chinaannounces an exciting new partnership with Billboard. The partnership leverages TME’s cutting-edge technology and Billboard’s Global Brand Authority’s insight into the Chinese music industry, leveraging domestic and international markets to spread the influence of Chinese music around the world.

The two companies will launch the “China Music Gravity Project”. This is the first initiative of its kind dedicated to advocating Chinese music to a global audience. Through a series of compelling content collaborations and features, TME and Billboard will shine a light on the diverse stories of Chinese music artists on a vast global stage.

Under this partnership, TME and Billboard will combine and highlight their respective expertise. Chinese Support the music industry and share Billboard’s global content to TME’s wide range of channels. This includes TME’s platforms QQ Music, Kugou Music, Kuwo Music and WeSing. Both feature Billboard’s high-quality content, trusted charts, global music news coverage, and expert recommendations.

“Our partnership with Billboard is the result of TME’s ongoing commitment to innovation in quality music and content,” said TC Pan, group vice president of content collaboration at TME. “Combined with Billboard’s global authority and content platform, TME will provide music lovers with high-quality content and provide upgraded professional services to the Chinese music industry. Our joint launch The project will bring world-class Chinese music to an international fan base and mark an exciting event: progress in the global development of Chinese music.”

“We are very pleased to partner with TME to promote the global development of Chinese music. Mike Van, President of Billboard. “Billboard is committed to elevating emerging artists around the world and couldn’t have asked for a better launch partner than TME. It’s a company that’s centered.”

Going forward, TME will continue to work with global industry leaders to provide additional resources and opportunities for international exposure. ChinaThese collaborations support local musicians and enhance the global value of Chinese music.

about Tencent music entertainment groups

Tencent Music Entertainment Group (NYSE: TME) is the world’s leading online music and audio entertainment platform. Chinaoperates the country’s most popular and innovative music apps: QQ Music, Kugou Music, Kuwo Music, and WeSing. TME’s mission is to enhance the role of music in people’s lives by using technology to enable people to create, enjoy, share and interact with music. TME’s platform consists of online music, online audio, online karaoke, music-centric live streaming and online concert services, enabling music fans to discover, listen, sing, appreciate, perform and interact with music. . For more information, please visit ir.tencentmusic.com.

About Billboard

Billboard is a global music media brand and a recognized authority among artists, fans and the industry at large. Featuring unrivaled reporting on music news, issues, trends, and the industry’s definitive charts, Billboard is the ultimate global publication, encompassing the most complete and respected database of charts across all music genres. Supporting music destinations and magazines. Billboard also hosts elite conferences and events that regularly convene influential industry stakeholders and consumers around important conversations.

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