The 2022 Australian Open will provide a A$267.3 million boost to Victoria’s economy, study says


  • This year’s tournament drew 746 million broadcasts worldwide, up 20% from 2021
  • The 2022 Australian Open will create the equivalent of over 1,650 full-time jobs and 270,000 hotel nights
  • Over 500,000 fans attended the last two editions

Tennis’ Australian Open generated A$405.3 million ($282.3 million) in economic gains for the 2021 and 2022 editions, according to a new report from analytics firm Nielsen Sports.

The 2022 tournament generated A$267.3 million (US$186.5 million) in real total state production, while last year’s Australian Open generated A$138 million (US$96.3 million). Restrictions kept the numbers below pre-pandemic levels, with the 2020 tournament netting him A$387.7 million ($270.5 million).

Over the past decade, the Grand Slam has brought A$2.71 billion ($1.89 billion) to Victoria’s economy.

According to Nielsen research, the 2022 event will generate the equivalent of more than 1,650 full-time jobs and 270,000 hotel nights, with an average daily spend by visitors to Melbourne of 259 Australia. USD (US$181), up 24% from 2020.

Broadcasts also posted strong figures both nationally and internationally, with local hero Ashleigh Barty’s Triumph being Australia’s highest-rated program of 2022, reaching 4,261,000 viewers. A record 101,072 hours aired for her at this year’s Grand Slam, a 9% increase from 2021.

This year’s Australian Open saw 746 million hours watched in 226 territories through 25 broadcast partners, a 20% increase from 2021.

Over 500,000 fans have attended the past two Australian Opens, with 346,468 in 2022 and another 130,374 in 2021. He is in 5 days lockdown during the event. Over the last ten years he has attracted more than 6.34 million people to the event.

Australian Open Tournament Director Craig Tiley said: “The enormous economic benefits that the Australian Open has brought to Victoria, especially over the last two years, which have presented countless challenges and difficulties to many people, are extremely important. Proud to be.

“The world’s largest sporting and entertainment event, the Australian Open, which takes place in January, brings Melbourne and Victoria to the world, providing a global platform for exposure and, very importantly, the past two The year has given a huge boost to the hard-hit hospitality, events and tourism sectors.

“These figures are all the more surprising given the circumstances at the time. Borders had recently opened and international travel had just barely resumed, leaving us without time to plan much of the tourism market. , has the potential to deliver the largest return on record for AO 2023.”



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