Paramount + signs on as launch sponsor for The Daily Beast’s Obsessed
New York, August 15, 2022 /PRNewswire/ — Today, The Daily Beast announced the launch of The Daily Beast’s Obsessed. This is a new service that extends The Daily Beast’s signature voice and authoritative journalism into the entertainment arena. Led by Kevin Fallon, two of The Beast’s most famous entertainment gurus, as senior editors of The Daily Beast’s Obsessed, marlowe stern As senior editor for all entertainment coverage, Allegra Frank As Deputy Editor of Obsessed, this new service is a one-stop-shop for everything the public is fascinated by in pop culture. We deliver reviews, interviews, analysis, casting news, trailers and more, exploring the juicy plotlines, deliciously evil characters and cultural controversies that define today’s streaming landscape. The Daily Beast also announced today that Paramount+ has signed on to sponsor him for the launch of Obsessed.
“Entertainment is not one-size-fits-all. Streaming has exploded, making it more fun than ever to rant, rave, and bond with your readers.” Kevin Fallon, Senior Editor, Obsessed. “At Obsessed, we’re helping our readers provide the fandom with everything from high-profile interviews to the cheeky, bravado-vocal reviews you’d expect from The Beast. , Binge-worthy content.”
Critic-centric yet speaking the language of the fans, Obsessed immerses readers on topics they crave and delves into the shows and movies everyone is talking about. Writer’s Mission: To create works with such honesty and humor that they are as fun to read as they are to watch the best shows.
- Browse/Skip: Obsessed by The Daily Beast, See/Skip’s Heartbeat offers an unbiased take on the shows and movies we’ve seen, along with recommendations worth your time.
- Obsession: In the world of entertainment, whether it’s an Oscar slap, real housewife drama, or new season good fight—and this hub curates stories that capture the zeitgeist.
- Topical topics: From Oscar lead-ups to Emmy season, we’ve compiled groundbreaking entertainment moments and topical themes throughout the year.
- Critic Spotlight: Our critics are relentless consumers of entertainment and share their views. As a critic-centric destination, readers can easily access content from their favorite authors through her Critic Spotlight section on her Obsessed homepage.
The growth of streaming services has created a firehose of content with over 800,000 unique shows in the US alone, and nearly half of US viewers say they have difficulty finding the content they want to watch. 1
“Readers crave a reliable way to block out the noise. There’s no way to see everything,” he said. marlowe stern, Senior Entertainment Editor, The Daily Beast. “Obsessed helps to channel the reader’s time and attention. It offers a unique perspective, devouring your favorite subject matter from all angles, and inspires you to do your best.”
“We have already seen an increase in entertainment traffic of around 40% this year. Tracy Conner, Editor-in-Chief, The Daily Beast. “What is obsessed is The Beast’s way of giving readers more of what they want while expanding our keen and savvy views of the world beyond politics.”
Obsessed is now live at www.thedailybeast.com/obsessed.
About the Daily Beast
The Daily Beast delivers original, award-winning reporting and insightful opinion on politics, pop culture, and power. Telling influential stories for over a decade, The Beast’s multimedia reach includes chart-topping podcasts, millions of passionate social followers, dedicated apps, mass-spent newsletters, and extensive Includes membership programs. The Daily Beast is an IAC (NASDAQ: IAC) company. For more information, please visit www.thedailybeast.com.
1 Nielsen play report April 2022
SOURCE Daily Beast