The State Street Ax Club aims at Bullseye as Santa Barbara’s entertainment hub.work


Brett Michelson is Santa Barbara’s newest ax man.

After more than two years of trying to start a business during the COVID-19 pandemic, the entrepreneur had a soft opening last week and a full opening this week to launch the State Street Ax Club at 427 State St. I was.

However, it seems well worth the wait.

“This town needs entertainment,” Michelson told Noozhawk. “People want something fun at night. They don’t just want to sit down and go to a bar.”

An innovative yet simple concept that allows customers to throw an ax at a dart-like wooden target. that’s it. But its charm is primitive and creative. One internet search reveals an increasing propensity for throwing axes, perhaps even hotter than pickleballs and smashrooms.

The cost is $35 per hour per throwing lane. Attendees are required to sign a waiver in case something goes wrong, but that won’t be the case as Michelson and his dedicated staff monitor every throw.

They also provide a primer on how to throw. “Hold your dominant hand up like a baseball bat,” Michelson said.

There are two ways to throw, but like any good athlete, each person needs to understand their own style. The most popular style is to put your hands on your head and throw them forward (release without flicking). Or, like this reporter, throwing one-handed like a short-armed baseball field can also result in hitting the mark.

The place is buzzing with loud music, a mix of 1980s pop, hip-hop, alternative rock, and classic rock. Shortly after opening on Tuesday afternoon, a steady stream of people passing by to take a peek inside the store surprised many that Santa Barbara had a place to throw an ax.

Among Tuesday’s customers were Richard and Hope Wood, tourists from Fresno who found the Santa Barbara business by googling “axe throwing.”

“This is the first time I’ve thrown an ax,” said Richard Wood. “He’s 10 stars out of 5.”

On Wednesday, he and his wife were going to get a tattoo. But ax throwing was the highlight of their vacation in Santa Barbara.

“It’s so much fun and so cool,” he said.

Brett Michelson hit the mark after throwing at the State Street Ax Club.
Click to enlarge

Brett Michelson hit the mark after throwing at the State Street Ax Club. (Photo by Joshua Molina/Noozhawk)

It can be fun, but it’s also serious work. Alcohol is prohibited, and while other ax throwing clubs allow alcohol, Michelson said he did not plan to apply for a liquor license of any kind.

He helped launch an ax throwing business in Los Angeles. He had a vision of going to UCSB and opening a business downtown.

I threw an ax for the first time about three years ago. he became addicted. He said his biggest piece of advice for new ax throwers is “Don’t overthink it.”

“This is something different and a lot of fun,” he said. “A great way to release a lot of stress after a hard day.”

Hours of operation are Monday through Wednesday from 4:00 PM to 10:00 PM. Thursday is college night and we are open from 4pm to midnight. Students get a $5 discount. Open Friday from 2 PM to midnight, Saturday from 12 PM to midnight, and Sunday from 12 PM to 10 PM.

“But if people keep coming in, I’ll stay in business,” Michelson said. “Santa Barbara is beautiful. It has beaches, great food, boutiques and crafts, but it needs more entertainment.”

— Noozhawk Staff Writer Joshua Molina says, (JavaScript must be enabled to view this email address)Follow Noozhawk on Twitter. @noozhawk, @NoozhawkNews When @noozhawkbizConnect with Noozhawk on Facebook.





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