Tommy Hilfiger Announces Tommy Factory

Warhol-inspired creative playground coming this fall

Inspired by Andy Warhol’s famed New York studio, the Tommy Factory is today’s creative epicenter, bringing together generations of future makers such as Kate Moss, Lila Moss and Travis Barker, where the classics collide with the new. rethink.

Tommy Hilfiger unveils Tommy Factory, an experiential creative playground for Fall 2022 inspired by Andy Warhol’s famed New York studio. Tommy Factory brings to life through his Fall 2022 campaign featuring generational Future Makers captured through a red, white and blue lens. Tommy Hilfiger Returns For His Week In New York Fashion, Industry’s Largest “See Now, Buy Now” Platform Celebrates Creativity And Self-Expression Based On New York’s Pop Culture History And Iconic Warhol Factory It will be further constructed as a dismantled artistic space.

Once the epicenter of New York’s creative scene, Warhol’s Factory was a clash of people and subcultures, lo-fi and tech, style and creativity. The ’60s-inspired Cultural Revolution continued to influence pop culture throughout the ’70s and his ’80s. When Tommy Hilfiger visited the factory and met Warhol himself.

Tommy Factory is not a physical space, but a state of mind. “

– Tommy Hilfiger

Hilfiger continues: His ability to connect with what is most relevant continues to inspire everything I do. , is a place where entertainment is put together. The factory was the place to be. And even today, it’s his approach that drives me to join a cutting-edge community building new creative experiences. “

As was the case with Andy Warhol’s factory, New York City’s creative energy is an unstoppable force that continues to bring together an exciting array of talents.

– Michael Dayton-Hellman of the Andy Warhol Foundation

“We are honored that the Tommy Hilfiger campaign pays an unparalleled homage to Andy Warhol and generously supports the philanthropic efforts of the Warhol Foundation,” continues Michael Dayton Herrmann.

Shot in the Bronx by Craig McDean and styled by Katie Grand, the Fall 2022 campaign opens in early September. Featuring supermodel Kate Moss and her daughter, model Lila Moss, and legendary drummer Lila Moss for the first time in a campaign, Tommy has worked with the past to ignite the unique energy of her factory. and the future, causing the clash of classical and modern cultures. Producer Travis Barker. Grammy-winning artist, Golden He is Globe and Emmy-nominated actor, Anthony Ramos. Multiple Grammy® award-winning recordings of his artist, songwriter and composer John Baptiste. Street pop artist, Mr. Brainwash. Wigstock drag legend Lady Bunny, tattoo artist Steve his weave as well.

Tommy Factory wakes up even more at New York Fashion Week in September, a celebration of creativity and self-expression. This experiential event amplifies the power of the individual through installations inspired by Warhol’s 15 Minutes of Fame Spirit, reimagined for today, connecting guests and models within a phygital space.

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