Consumers can now enjoy Tommy Hilfiger collaborations and archival works without committing to purchase.
The PVH Corp.-owned company has partnered with UK fashion rental platform Rotaro to offer three product collections aimed at millennial and Gen Z consumers. Rental prices start at £15 ($18.15) and the consumer can choose the date and duration of the rental from He 4 days to He 12 days.
The assortment includes sold-out items from Tommy Hilfiger’s Fall 2021 collection, as well as archival garments from Brooklyn-based designer Romeo Hunte and Tommy Jeans. The gendered range extends to overalls, dresses and jackets. Consumers can also get exclusive items such as colorful one-shoulder his tops, bike shorts, and bowling his shirts that are perfect for summer holidays and festivals.
Tommy Hilfiger’s foray into rentals supports the brand’s circular goals and initiatives. Along with introducing denim following Ellen MacArthur’s Jean Redesign guidelines for circular designs, the brand launched Tommy for Life, a lean, circular business model based on buyback, repair and resale. .
By 2025, we aim to fully rotate our three most purchased items, including full traceability of key ingredients. We aim to be fully cyclical by 2030.
But the main factor behind Tommy Hilfiger’s rental program is more practical. In conversations with millennials and Gen Z consumers, Esther Verburg, EVP, Sustainable Business and Innovation for Tommy Hilfiger Global and PVH Europe, said the company has “enough room for an ever-growing wardrobe. have learned that they are having a hard time finding a .
“This doesn’t mean they don’t want to dress modestly or wear statement clothes,” she said. Rentals therefore bring value to our customers in two unique ways: the opportunity to dress up for a particular occasion, and the opportunity to experiment with styles, both of which can lead to the purchase of something new. No obligation.”
Tommy Factory
Tommy Hilfiger has revealed details about his return to New York Fashion Week.
Inspired by Andy Warhol’s Factory and its ability to foster subculture, style and creativity in the 60’s, the brand launches Tommy Factory.
Described as an “experienced creative playground,” the brand believes that runway events “amplify the power of the individual through installations inspired by the spirit of Warhol’s Fifteen Minutes of Fame, reimagined for today, and phygital.” It connects guests and models alike within the space.”
The “See Now, Buy Now” catwalk will be streamed live to Roblox’s Tommy Play Experience.
Tommy Factory is the theme of the brand’s Fall 2022 campaign featuring supermodel Kate Moss and her daughter, model Lila Moss, drummer Travis Barker, actor Anthony Ramos, and Grammy Award-winning musician John Baptiste. It will also be Street pop artist his Mr Brainwash, Wigstock drag queen Lady Bunny and tattoo artist Steve Weave. The campaign will start in September.
“The Tommy Factory is not a physical space, it is a state of mind,” said Tommy Hilfiger.