Unlock show invitations and products at NFT at New York Fashion Week

NFT debuted at NYFW in February, offering guests exclusive benefits from the designer. Now they are allowing access to more physical experiences and goods. This reflects the growing trend in fashion and retail towards token gating and phygital products.Keys is not the only blockchain-based tool to access the NYFW experience. Markarian is offering a number of his NFT Private Salon memberships ($0 for Silver, $250 for Gold, and $3,000 for Diamond) for a chance to win an invite to the September 14 live show (5 diamond holders are definitely invited). Rebecca Minkoff and Mavion also dropped her 55 NFTs in July. Her five of them include tickets to her NYFW show next to her Minkoff.

Early use cases are just beginning. But if successful, the fashion show could plan to house his NFT holders, who are often loyal, enthusiastic and active fans of the brand, on a more regular basis. This is just another way Web3 is working to democratize fashion by giving fans new access as long as they can afford her NFTs. This trend reflects an interesting take on token gating. Token gating will be used to limit access to future product drops and experiences to some of his NFT holders. Despite the premise (you must own certain NFTs to access them), this approach promises to unlock previously inaccessible experience opportunities and provide new avenues for brand engagement. purpose.

Last season, Joseph Altuzarra provided a corresponding NFT to show participants “creating an extended sense of community,” he said. vogue business in February. This is the next step. “He decided to participate in designing for NFT because we want people interested in fashion at all levels to participate,” he said.

Kim Shui, who tested NFTs for the first time last season, wants to highlight the dominance of men in the crypto industry. As a womenswear designer, Shui believes that the physical and experiential opportunities unlocked by this key are not only in the world of fashion, but also in the realm of cryptocurrencies, spaces that otherwise might not have been accessible. I want to be open to women who are not.

The low price point of these NFTs, and the option to split the payment into four installments, reflects people’s reluctance to spend large sums of money on tokens that grant access to one-time events. The lack of bids for Jason Wu and DressX’s 8.5 ETH (around $13,000) Michelle Obama dress (which comes with two tickets to the show) means people aren’t willing to pay through the roof to attend the fashion show. suggests.

A $100 NFT key looks more promising — especially given its utility’s potential longevity. Wang is intrigued to see how the project will grow and evolve. “What happens when you have multiple keys? What is the experience like for fans who have keys for multiple seasons? Will the composability of the community allow for a more sticky fanbase and on-chain identity?”

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