World of Vera Bradley will be accessible through the company’s official website, the company announced on its social media sites Twitter and Discord. It will also be Vera Bradley’s place to shop for her NFT collection, the first of which will launch in her September during her New York Fashion Week. Founded in 1982, Vera Bradley creates experiences that bridge the physical and digital worlds, providing a space for a woman to explore and learn about her Web3 through the world of Vera Bradley. I am aiming for
Vera Bradley, Inc., the parent company of American bag and luggage brand Vera Bradley, has announced its first Metaverse project called World of Vera Bradley. A new digital concept connects the brand’s past, present and future through her upcoming NFT (Non-Fungible Token) collection, taking customers on a journey into the Metaverse.
Vera Bradley’s Genesis NFT, named Heritage Pass, celebrates the brand’s 40th anniversary and features an animated image of one of Vera Bradley’s coveted throwback Gilly bags in four archival prints. It will be available for purchase on September 14, 2022 with a retail price of $82.00. Each of the 440 Heritage Pass NFT tokens acts as a mint pass and comes with a physical limited edition Gilly bag in one of four Heritage prints. NFTs. In addition, purchasers will receive a surprise 4-pattern Gilly bag. Additionally, first adopters will be given early access to purchase a second of his Vera Bradley NFTs, which will launch in October.
Vera Bradley’s second NFT drop, available for presale on October 1 and 2, and general sale on October 3, 2022, the 1982 collection commemorates the year the company was founded with 40 archival prints. It consists of 1,982 generative backgrounds derived from Priced at US$19.82, the 1982 collection is aimed at both crypto enthusiasts and breast cancer awareness supporters. 100% of Vera Bradley’s primary net proceeds benefit the Vera Bradley Breast Cancer Foundation, which focuses its unique utility on advocacy and fundraising.
“World of Vera Bradley brings to life Vera Bradley’s brand vision for an interconnected future and a Web3 world. Vera Bradley Brand President Darren Hull, in a press release. “Beyond technology, Web3 will continue to evolve and shape the next generation of ownership. We believe that NFT projects like ours, rooted in , will be the future of Web3.”
“With the launch of the World of Vera Bradley and the first NFT collection, we will create an authentic and connected community of digital asset owners through innovation, vision and a consumer-first approach. It’s another experience to strengthen Lee’s sisterhood, leveraging Web3 to raise funds for the Vera Bradley Breast Cancer Foundation.” Jennifer Bova, Vice President of Marketing, Vera Bradley.
Both Vera Bradley NFT collections can be purchased through the World of Vera Bradley online platform using a credit card or via Open Sea using ETH.
Fiber2Fashion News Desk (NB)