Vera Bradley Moves to the Metaverse in a Utility Driven Way

FORT WAYNE, Ind., Aug. 17, 2022 (GLOBE NEWSWIRE) — Vera Bradley, Inc. (Nasdaq : VRA) announced World of Vera. Discord and Bradley via Twitter. This new digital concept connects the brand’s past, present and future through her upcoming NFT (Non-Fungible Token) collection, taking customers on a journey into the Metaverse.

A pioneer of colorful and beautiful travel solutions for women since 1982, Vera Bradley now creates experiences that bridge the physical and digital worlds, empowering women to explore the Web3 through the World of Vera Bradley. , aims to provide a space to learn. Easily accessible at, World of Vera Bradley is also where Vera Bradley buys her NFTs from her collection.

Vera Bradley’s Genesis NFT, named Heritage Pass, celebrates the brand’s 40th anniversary and features an animated image of one of Vera Bradley’s coveted throwback Gilly bags in four archival prints. Available for purchase on September 14, 2022, with a retail price of $82.00 USD* for him. Each of the 440 Heritage Pass NFT tokens acts as a mint pass and comes with a physical limited edition Gilly bag in one of four Heritage prints. Appeared in NFT. The anticipation of the unknown adds to the excitement of the Heritage Pass, as buyers receive a Jilly Bag in one of his four surprise patterns. Additionally, first adopters will be given early access to purchase a second of his Vera Bradley NFTs, which will launch in October.

Vera Bradley’s second NFT drop, available for presale on October 1 and 2, and general sale on October 3, 2022, the 1982 collection commemorates the year the company was founded with 40 archival prints. It consists of 1,982 generative backgrounds derived from Priced at US$19.82*, the 1982 collection will attract both crypto enthusiasts and breast cancer awareness supporters, with 100% of Vera Bradley’s primary net proceeds benefiting the Vera Bradley Breast Cancer Foundation for advocacy and funding. Focuses its unique utility on procurement.

Vera Bradley brand president Daren Hull said: We believe that NFT projects like ours, rooted in strong fundamentals and a commitment to maximizing the impact of funding the Vera Bradley Breast Cancer Foundation, are the future of Web3. “

Jennifer Bova, Vera Bradley’s Vice President of Marketing, continued: This is another experience to strengthen the Vera Bradley sisterhood, utilizing Web3 to raise funds for the Vera Bradley Breast Cancer Foundation. “

Both Vera Bradley NFT collections can be purchased using a credit card from The World of Vera Bradley Digital Destinations ( or via OpenSea using ETH.

About Vera Bradley:
Based in Fort Wayne, Indiana, Vera Bradley is a leading designer of women’s handbags, luggage and other travel, fashion, home accessories and unique gifts. Founded in her 1982 by friends Barbara Bradley Beggard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns, and vibrant colors that set it apart from other brands in the global market. is different, it inspires and connects women. For more information, please visit and follow @velabradley.

About the Vera Bradley Breast Cancer Foundation:
The Vera Bradley Foundation for Breast Cancer raises funds for breast cancer research to find a cure and improve the lives of the many people who suffer from the disease. The foundation donated her $37.5 million to the Vera Bradley Foundation Breast Cancer Research Center at the Indiana University School of Medicine. The center is focused on developing and dramatically improving treatments for the most difficult types of breast cancer. Funds are raised through special events, partner events and individual donations.

contact address:
Email: [email protected]
phone: 877-708-Bella (8372)
Photos accompanying this announcement can be found at and Available at 467a. -9f01-8b1889c967a5.
*Please Note: Exact USD retail price depends on gas price at time of purchase.

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