FORT WAYNE, Indiana, Aug. 17, 2022 (GLOBE NEWSWIRE) — Vera Bradley, Inc. (VRA), parent company of iconic lifestyle brand and America’s leading bag and luggage brand, Vera Bradley announced the world of Vera Bradley as: Discord and Twitter. This new digital concept connects the brand’s past, present and future through her upcoming NFT (Non-Fungible Token) collection, taking customers on a journey into the Metaverse.
A pioneer of colorful and beautiful travel solutions for women since 1982, Vera Bradley now creates experiences that bridge the physical and digital worlds, empowering women to explore the Web3 through the World of Vera Bradley. , aims to provide a space to learn. The World of Vera Bradley, easily accessible at worldofverabradley.com, is also where Vera Bradley buys her NFT collection.
Vera Bradley’s Genesis NFT, named Heritage Pass, celebrates the brand’s 40th anniversary and features an animated image of one of Vera Bradley’s coveted throwback Gilly bags in four archival prints. It will be available for purchase on September 14, 2022 and will retail for $82.00 USD*. Each of the 440 Heritage Pass NFT tokens acts as a mint pass and comes with a physical limited edition Gilly bag in one of four Heritage prints. Appeared in NFT. The anticipation of the unknown adds to the excitement of the Heritage Pass, as buyers receive a Gilly Bag in one of his four surprise patterns. Additionally, first adopters will be given early access to purchase a second of his Vera Bradley NFTs, which will launch in October.
Vera Bradley’s second NFT drop, with a presale on October 1 and 2 and general availability on October 3, 2022, the 1982 collection commemorates the year the company was founded with 40 archival prints. It consists of 1,982 generative backgrounds derived from Priced at US$19.82*, the 1982 collection will attract both crypto enthusiasts and breast cancer awareness supporters, with 100% of Vera Bradley’s primary net proceeds benefiting the Vera Bradley Breast Cancer Foundation for advocacy and funding. Focuses its unique utility on procurement.
Vera Bradley brand president Daren Hull said: We believe that NFT projects like ours, rooted in strong fundamentals and a commitment to maximizing the impact of funding the Vera Bradley Breast Cancer Foundation, are the future of Web3. ”
Jennifer Bova, Vera Bradley’s Vice President of Marketing, continued: This is another experience to strengthen the Vera Bradley sisterhood, utilizing Web3 to raise funds for the Vera Bradley Breast Cancer Foundation. ”
Both Vera Bradley NFT Collections can be purchased using a credit card from the World of Vera Bradley Digital Destination (www.worldofverabradley.com) or via OpenSea using ETH.
About Vera Bradley:
Based in Fort Wayne, Indiana, Vera Bradley is a leading designer of women’s handbags, luggage and other travel, fashion, home accessories and unique gifts. Founded in her 1982 by friends Barbara Bradley Beggard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and vibrant colors, standing out from other brands in the global market. is different, it inspires and connects women. For more information, please visit www.velabradley.com and follow @velabradley.
About the Vera Bradley Breast Cancer Foundation:
The Vera Bradley Foundation for Breast Cancer raises funds for breast cancer research to find a cure and improve the lives of the many people who suffer from the disease. The foundation donated her $37.5 million to the Vera Bradley Foundation Breast Cancer Research Center at the Indiana University School of Medicine. The center is focused on developing and dramatically improving treatments for the most difficult types of breast cancer. Funds are raised through special events, partner events and individual donations.
Email: [email protected]
phone: 877-708-Bella (8372)
Photos accompanying this announcement are available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d47a7824-51ff-42a7-9006-b437d3802e4b and https://www.globenewswire.com/NewsRoom/AttachmentNg/90dccc59-03b9- Available at 467a. -9f01-8b1889c967a5.
*Please Note: Exact USD retail price depends on gas price at time of purchase.