Will organic grocers do well when paired with conventional grocers?

August 30, 2022

In 2020, Schnucks opened EatWell, a natural food store by Schnucks in Columbia, Missouri, with a focus on natural, organic, local and specialty products. The company last week Open The Mini Schnucks Express next door features many customer favorites available at traditional Midwestern Schnucks stores.

Schnucks Express occupies approximately 11,000 square feet of a 42,000 square foot building. It has its own entrance, but can also be accessed through the EatWell store. An average schnuck is about 60,000 square feet.

David Isinghood, Senior Director, Eatwell/Health & Wellness, Schnucks, said: “At EatWell/Schnucks Express, see both an expanded selection of traditional customer favorites and an enhanced shopping experience for natural and Good For You products.”

American appetite for natural and organic foods has risen steadily over the past few decades, but prices have long been seen as a barrier, and many Americans have a strong affinity for their favorite conventional foods. is maintained.

a consumer report Investigation Of the 2,200 U.S. consumers surveyed in April, we found that fruits and vegetables continue to be the leading category in which consumers look for organic options. When asked in which category he purchased foods labeled “organic,” fruits and vegetables he cited at 62%, while eggs he trailed far behind at 37%. Meat and poultry, 35%. Dairy products (i.e. milk, cheese, yogurt), 32%. Processed foods (i.e. cereals, pasta, rice), 20%. 16% for bread and other baked goods and 11% for frozen foods.

When asked to compare organic food to conventional food, organic food Limit exposure to synthetic pesticides and fertilizers, environmental impacts, and livestock handling. However, 44% felt that the nutritional value of organic food was about the same, while 41% thought organic food was better. When asked about taste, 52% viewed organic as about the same as conventional food, and 31% viewed organic as tastier.

Discussion question: Will Schnucks Express, featuring traditional favorite foods, complement Schnucks’ EatWell concept? How likely is the combination of Schnucks Express and EatWell to be more successful than EatWell alone?

brain trust

“Yes, the two should complement each other. Consumers cross-shop and visit three to five stores a week, depending on a variety of factors.”

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