Endeavor has hired a fashion insider to lead its fashion portfolio, WME Fashion.
Susan Plagemann has been appointed President of WME Fashion, overseeing Art + Commerce, IMG Fashion Events and Properties, IMG Models and The Wall Group. Essentially, she oversees a portfolio that spans elements including image creation, exposure, endorsements, cross-promotion and more.
Most recently, Plageman served as Chief Business Officer for Condé Nast’s Style Division. Prior to that, he was the publisher of American Vogue. During her fashion week in New York last September, she left the company after her decade-plus career.
A WME spokesperson said Prajuman was unable to discuss her plans on Friday.
She will be based in New York when she starts a new post later this month. Enhancing synergies across Endeavor’s fashion, sports and entertainment businesses will be a priority. Given that all these disciplines converge and models, athletes, creatives and other influencers eager to expand their business pursuits, there are plenty of crossover opportunities for WME Fashion recruits. Additionally, WME’s fashion portfolio covers a range of services including talent representation, event ownership and production, consulting, and original her content creation.
News of her appointment comes as Endeavor, which also owns WME and IMG as well as the UFC, is backed by its sports, live events and talent representation businesses, as reported by Variety on Aug. 11. just days after achieving strong second quarter earnings. Year-over-year earnings of major units. With strong demand for sports and events, Endeavor posted her $42.2 million net profit on her $1.3 billion earnings. This is an increase of about 18% compared to a year ago.
Plagemann joined Condé Nast in January 2010 as vice president and publisher of Vogue. In 2018, she was promoted to Chief Business Officer of Style. In her capacity, she oversaw fashion, beauty, luxury, and retail revenues across Condé Nast. She also headed commercial departments for Vogue, Vanity Fair, GQ, Allure and Glamor. She left Condé Nast to cut costs in one of her restructurings at the publisher, which is looking to reduce its reliance on print revenue and grow its digital business.
Early in his career, Plagemann worked for Hearst Magazines. At various points in her career, she served as vice president and publisher of her Marie Claire, vice president and publisher of Lifetime, publisher and associate publisher of Cosmopolitan, and advertising at Esquire.
Plagemann sparked controversy in December 2020. At the time, The New York Times reported that Plagemann, who is white, was critical of the cover of Vanity Fair under editor-in-chief Radhika Jones. Features “More People Who Look Like Us”. However, a company spokesperson denied this to The Times.